personnel -- 10. People as strategy: Managing service consumers -- pt. III: Implementing successful service

consumers -- Marketing the values to the employees -- Marketing the values to the channel partners

Consumer behavior / Schiffman, Leon G.

: Hospitality consumer & product relationship -- ch. 3: Hospitality product and customer -- Learning objectives

Consumer behavior & marketing strategy / Peter, J. Paul.

consumers is to prevent needs from being satisfied and to create demand; its natural extension is to enable

between producers and consumers in a way that is rapidly transforming our economy and society. Using an

Marketing and consumer psychology series.

, Generating and Managing Ideas * Conclusions. -- Introduction * The Context: The Consumers' Perspective, The

Neuromarketing : exploring the brain of the consumer / Zurawicki, Leon.

Consumer's preferences -- Cross-cultural studies.

information Steven Van de Walle and Wouter Van Dooren; 4. Citizens, users or consumers: the voice of the