People leadership in education

Communicating through colour

An exploration of apparel as the key construct of the personal brand

Deloitte way 2010 : "why has it no tipped?" : an analysis of why Deloitte's internal branding strategy has not gained acceptance amonst its employees

Can corporate blogging be used as a tool to increase brand credibility

Faking it : the effect of counterfeit fashion capitals on consumer psyyche

Do hair care brands over promise and under deliver? : a study of brand promises and women's relationships with these promises

Think pink! : a critical analysis of brand strategies that endeavour to the leverage brand loyalty from gay niche market

Rastafaranianism as a culture brand : is its brand image diluting the culture's value

In what way is the South African government's transformation policy affecting the Springbok brand?

Designing the psychological make-up of the consumer who buys counterfeit brands