The relevance of post purchase communication of luxury brands and the decision making impact it has on black diamond female

Analysing the narrative in the game of Motlotlo to better understand the relationship that consumers have with product brands

The importane of technology in traditional and online travel agencies in South Africa

Branding the ordinary

Gender stereotypes : relooking at the representation of women in print publications

The study aims to explore how Pep Clothing uses brand associations to position itself within the bottom of the pyramid

The role of organisational culture in building a differentiated brand : an exploration of Virgin Mobile South Africa

What has been the role of Telkom SA's corporate rebranding in changing customer's perception of the brand amongst the selected group of Telkom SA customers?

Alcohol affair : the influence of experiential marketing on purchase behaviour

An investigation into the role of social media in South African politics in relation to it's perceived brand perception on Mmusi Maimane from May 2014-June 2015

Evaluating the success of real-time content marketing on twitter during live sporting events

E-commerce