bomb and his work for civil rights groups in the United States. Drawing on new research and personal

-- Social marketing and consumer citizenship / Effi Raftopoulou -- New technologies of marketing research

South Africa: 1994-2008 -- Setting the scene: research approaches and sites -- The Challenge of

research-based primer / Mark Attridge -- Organizational culture, leadership, change and stress / Manfred

-- Cultural dynamics -- Transcultural learning and co-creation -- Science and transformation -- Research to

research -- Reading and note-taking -- Features of academic writing -- Writing descriptively -- Writing

Human information processing -- Research.

decision-making and marketing research -- Segmenting and targeting markets -- Positioning the firm and its

: Taking Theory Further: Master List of Guides and Tools by Chapter -- Note on Research: Or How to Claim a

question to the research article -- Assessment in research degrees -- Project management -- Directives for

and Director of MOCA, London, and Heike Brachlow, MPhil research student at the Royal College of Art

With chapter reviews, profiles of classic research studies, real-life examples and connections