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337. 
Cover image for The psychology of marketing : cross-cultural perspectives
The psychology of marketing : cross-cultural perspectives
by 
Raab, Gerhard.
Format: 
Books
Publication Date 
2010
Excerpt: 
Consumer's preferences -- Cross-cultural studies.
Available: Copies:
338. 
Cover image for Connecting knowledge and performance in public services : from knowing to doing
Connecting knowledge and performance in public services : from knowing to doing
by 
Walshe, Kieran.
Format: 
Books
Publication Date 
2010
Excerpt: 
information Steven Van de Walle and Wouter Van Dooren; 4. Citizens, users or consumers: the voice of the
Available: Copies:
339. 
Cover image for The automotive industry in a era of eco-austerity : creating an industry as if the planet mattered
The automotive industry in a era of eco-austerity : creating an industry as if the planet mattered
by 
Wells, P. E. (Peter E.), 1959-
Format: 
Books
Publication Date 
2010
Excerpt: 
technologies and business concepts, grounded in the distinct needs of different places and consumers, will be
Available: Copies:
340. 
Cover image for Marketing 3.0 : from products to customers to the human spirit
Marketing 3.0 : from products to customers to the human spirit
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2010
Excerpt: 
consumers -- Marketing the values to the employees -- Marketing the values to the channel partners
Available: Copies:
341. 
Cover image for Introduction to consumer behaviour
Introduction to consumer behaviour
Introduction to consumer behaviour
by 
Joubert, Johan.
Format: 
Books
Publication Date 
2010
Excerpt: 
Introduction to consumer behaviour Joubert, Johan.
Available: Copies:
342. 
Cover image for Marketing 3.0 : From Products to Customers to the Human Spirit.
Marketing 3.0 : From Products to Customers to the Human Spirit.
Wiley InterScience An electronic book accessible through the World Wide Web; click for information
Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=514369
ebrary http://site.ebrary.com/id/10381059
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=319520
MyiLibrary http://www.myilibrary.com?id=268750
Format: 
Electronic Resources
Publication Date 
2010
Excerpt: 
3.0 -- Part II Strategy -- Chapter Three Marketing the Mission to the Consumers -- Chapter Four
Available: Copies:
343. 
Cover image for Principles of marketing : global and southern African perspectives
Principles of marketing : global and southern African perspectives
Principles of marketing : global and southern African perspectives
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2010
Excerpt: 
Defining marketing and the marketing process -- Understanding the marketplace and consumers
Available: Copies:
344. 
Cover image for International marketing
International marketing
by 
Cateora, Philip R., author.
Format: 
Books
Publication Date 
2010
Excerpt: 
Services for Consumers --- 14. Products and Services for Businesses --- 15. International Marketing
Available: Copies:
346. 
Cover image for Consumer behavior
Consumer behavior
by 
Hoyer, Wayne D.
Format: 
Books
Publication Date 
2010
Excerpt: 
Consumer behavior / Hoyer, Wayne D.
Available: Copies:
347. 
Cover image for The economics of tourism
The economics of tourism
by 
Reece, William S.
Format: 
Books
Publication Date 
2010
Excerpt: 
Ch. 1. Introduction -- Ch. 2. Creating value in tourism -- Ch. 3. Tourism consumers -- Ch. 4
Available: Copies:
348. 
Cover image for Brands and brand management : contemporary research perspectives
Brands and brand management : contemporary research perspectives
by 
Loken, Barbara.
Format: 
Books
Publication Date 
2010
Excerpt: 
Marketing and consumer psychology series.
Available: Copies:
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Independent Institute of Education. Vega School of Brand Leadership.
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