An investigation on establishing and developing a new brand within the South African jewellery industry

Guerrilla marketing : exploring its effect on consumer behaviour amongs Cape Town millennials

Brand space : exploring physical space for brand-building : an informed perspective

A look at how the Cape Brewing Company has built brand equity in the Cape Town craft beer industry

Modern and postmodern communication : a study of the Auditor-General of Cape Town and their approach to communication

Branding of handmade products like Ana Luisa Footwear in the South African handmade industry

A healthy brand ethnography : an exploratory study using ethnographic tools in order to conduct a healthy brand audit

Media portrays ideals of beauty that condition and lead women to make use of cosmetic surgery : does media play a crucial role in influencing women to make use of current aesthethic technologies as aim to reach a supposed ideal of beauty?

An analysis of how brand reputation affects female consumer choice of cigarette brands

Fashion involvement and social identity of young adult consumers : an explorative study of Cape Town University students

How do celebrity brands like Beyonce influence the lifestyle of young female adults between the ages 18-24 in South Africa? : case study on 6 young female beehives between the age 18-24 from South Africa, Cape Town

The effects of sensory branding on consumer purchase intent