; Setting a price ; Sales promotion ; Advertising ; Public relations ; Sponsorship ; Personal selling

-- Advertising "Sin" Products and Services -- Advertising to Children -- Marketing Intrusions -- Public Relations

; Employment ; Production and ownership ; Public finance ; Banking ; External relations -- Understanding

deal -- Contracts -- Marketing -- Publicity and public relations -- Sponsorships -- 17. Concert venues

media ; Financing and shaping the media : advertising, public relations, and marketing communications

-- Internal Communications -- Investor Relations -- Government Relations -- Crisis Management -- Conclusion

. 6. Integrated marketing communication -- ch. 7. Public relations -- ch. 8. Contextualisation of

relations for events -- Risk management and legalities -- Event project management and set up issues -- The

. 6. Integrated marketing communication -- ch. 7. Public relations -- ch. 8. Contextualisation of

-- Design -- Public relations and advertising -- Yearbooks.

perspective on public relations -- Industry concepts: public relations or communication? --

wholesaling -- Communicating customer value: advertising and public relations -- Sales promotion and selling