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337.

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2007

Excerpt:

promotion -- 17. Public relations, publicity, and corporate advertising -- 18. Personal selling -- Part Six

Available: Copies:

338.

Marketing

Etzel, Michael J.

Format:

Electronic Resources

Publication Date

2007

Excerpt:

distributing -- Promotion. Integrated marketing communication -- Personal selling and sales management

Available: Copies:

339.

Frank Lloyd Wright revealed

Snelling, Rebecca.

Format:

Books

Publication Date

2007

Excerpt:

Frank Lloyd Wright revealed / Snelling, Rebecca.

Available: Copies:

340.

Measuring marketing : 103 key metrics every marketer needs

Davis, John, 1960 February 17-

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0740/2007295268-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-d.html

Format:

Books

Publication Date

2007

Excerpt:

bonus -- 101. Salary plus commission and bonus -- 102. Commission plus bonus -- 103. Team selling

Available: Copies:

341.

International marketing

Kleindl, Brad Alan, 1955-

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1213/2006287648-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1302/2006287648-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1213/2006287648-d.html

Format:

Books

Publication Date

2007

Excerpt:

promotional strategies -- Lesson 9.2. International advertising -- Lesson 9.3. International selling

Available: Copies:

342.

Brandscapes : architecture in the experience economy

Klingmann, Anna.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0620/2006029843.html

Format:

Books

Publication Date

2007

Excerpt:

architecture can use the concepts and methods of branding - not as a quick-and-easy selling tool for architects

Available: Copies:

343.

Business marketing management : B2B

Hutt, Michael D.

Table of contents Kostenfrei
Table of contents http://catdir.loc.gov/catdir/toc/fy0705/2006924824.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1302/2006924824-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1215/2006924824-d.html

Format:

Books

Publication Date

2007

Excerpt:

Promotion -- Business Marketing Communications: Managing the Personal Selling Function -- Controlling

Available: Copies:

344.

Integrated advertising, promotion, and marketing communications

Clow, Kenneth E.

Format:

Books

Publication Date

2007

Excerpt:

media selection -- Trade promotions -- Consumer promotions -- Personal selling, database marketing, and

Available: Copies:

345.

Stop acting like a seller and start thinking like a buyer : improve sales effectiveness by helping customers buy

Acuff, Jerry, 1949-

Table of contents http://catdir.loc.gov/catdir/toc/ecip074/2006036783.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016972314&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0741/2006036783-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0741/2006036783-d.html

Format:

Books

Publication Date

2007

Excerpt:

Selling.

Available: Copies:

346.

What the customer wants you to know : how everybody needs to think differently about sales

Charan, Ram.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0723/2007030980.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016512961&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016512961&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0828/2007030980-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0828/2007030980-d.html

Format:

Books

Publication Date

2007

Excerpt:

Selling.

Available: Copies:

347.

Delivering knock your socks off service

Performance Associates, Inc.

Table of contents only http://www.loc.gov/catdir/toc/ecip0615/2006018854.html

Format:

Books

Publication Date

2007

Excerpt:

partners: communicating across functions -- Exceptional service is in the details -- Good selling is good

Available: Copies:

348.

Judging a book by its cover : fans, publishers, designers, and the marketing of fiction

Matthews, Nicole.

Table of contents only http://www.loc.gov/catdir/toc/ecip0712/2007007169.html

Format:

Books

Publication Date

2007

Excerpt:

and participant observation in the study of the selling and marketing of science fiction and fantasy

Available: Copies:

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