access to information. Updated, with new material, this new edition also covers the rise of social media

engage in effective business communication. Social media and new communication forms, however, come with

: Establishing Voice ; Words II: Writing Well ; Interactive Advertising and Social Media ; Television and Video

Evolution of the News Media -- The Growth of Business Coverage in the Media -- Building Better Relation with

-- Online advertising -- Affilitate marketing -- Video marketing -- Social media channels -- Evly voucher

Management of electronic and digital media / Albarran, Alan B.

Advertising -- 12 Traditional Ad Media -- 13 Online and Mobile Advertising -- 14 Social Media -- 15 Direct

own brand so that you stand out from the crowd; assess your social media strategy to optimize your

offer employers, how to market and sell yourself, how to network effectively and how to use social media

-- Working with the media -- Developing a media toolkit -- Social media -- Effective listening -- Effective

-- Email marketing to build consumer and business relationships -- Search marketing: SEO and PPC -- Social

social responsibility / Alison Theaker -- International considerations / Alison Theaker -- Digital public