Search Results for Public relations.

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349.

The complete marketer : 60 essential concepts for marketing excellence

McDonald, Malcolm.

Format:

Books

Publication Date

2013

Excerpt:

; Setting a price ; Sales promotion ; Advertising ; Public relations ; Sponsorship ; Personal selling

Available: Copies:

350.

Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly

The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly

Scott, David Meerman author.

Format:

Books

Publication Date

2013

Excerpt:

Public relations.

Available: Copies:

351.

Social media and the law : a guidebook for communication students and professionals

Stewart, Daxton R.

Format:

Books

Publication Date

2013

Excerpt:

policies for journalists / Daxton R. "Chip" Stewart -- 11. Social media policies for advertising and public

Available: Copies:

352.

Understanding the Chinese economies

Guo, Rongxing.

Format:

Books

Publication Date

2013 2012

Excerpt:

; Employment ; Production and ownership ; Public finance ; Banking ; External relations -- Understanding

Available: Copies:

353.

Music business handbook and career guide

Baskerville, David.

Format:

Books

Publication Date

2013

Excerpt:

deal -- Contracts -- Marketing -- Publicity and public relations -- Sponsorships -- 17. Concert venues

Available: Copies:

354.

Media relations : issues and strategies

Johnston, Jane, 1961-

Format:

Regular print

Publication Date

2013

Excerpt:

Public relations -- Australia.

Available: Copies:

355.

Community-based participatory health research : issues, methods, and translation to practice

Blumenthal, Daniel S.

Format:

Books

Publication Date

2013

Excerpt:

Public health -- Research -- Methodology.

Available: Copies:

356.

Making sense as a cultural practice : historical perspectives

Rogge, Jörg, editor.

Format:

Books

Publication Date

2013

Excerpt:

strategies / Ane Ohrvik -- Making sense of Europe / Anne Eriksen -- How to create political meaning in public

Available: Copies:

357.

Professional practice for interior designers

Piotrowski, Christine M., 1947-

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=632421&site=ehost-live

Format:

Books

Publication Date

2013

Excerpt:

analysis ; Marketing plan -- Promotional basics : Promotion ; Public relations ; Publicity ; Press release

Available: Copies:

358.

Advertising and promotions : an integrated brand approach

Semenik, Richard J.

Format:

Books

Publication Date

2012

Excerpt:

direct marketing and personal selling -- Public relations, influencer marketing, and corporate

Available: Copies:

359.

Marketing concepts and strategies

Dibb, Sally, 1963-

Format:

Books

Publication Date

2012

Excerpt:

-- An overview of marketing communications -- Advertising, public relations and sponsorship -- Sales

Available: Copies:

360.

The Routledge companion to news and journalism

Allan, Stuart, 1962-

Format:

Books

Publication Date

2012

Excerpt:

Harrison -- 19.Journalism, News Sources and Public Relations / Andrew Williams -- 20.Journalism Ethics as

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