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349.

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2007

Excerpt:

Sales promotion.

Available: Copies:

350.

Measuring marketing : 103 key metrics every marketer needs

Davis, John, 1960 February 17-

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0740/2007295268-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-d.html

Format:

Books

Publication Date

2007

Excerpt:

points -- 43. Cost per gross rating point -- 44. Sales premiums -- 45. Promotion profit -- 46. Response

Available: Copies:

351.

Doing business in China : how to profit in the world's fastest growing market

Plafker, Ted.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015725879&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0742/2006928992-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0654/2006928992-d.html

Format:

Books

Publication Date

2007

Excerpt:

regulations -- Cultural differences and etiquette -- Sales and marketing -- Information, please! -- The China

Available: Copies:

352.

Hotel front office management

Bardi, James A., 1947-

Table of contents http://catdir.loc.gov/catdir/toc/ecip064/2005033575.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0623/2005033575-d.html

Format:

Books

Publication Date

2007

Excerpt:

audit -- Managing hospitality -- Training for hospitality -- Promoting in-house sales -- Security

Available: Copies:

353.

The energy bus : 10 rules to fuel your life, work, and team with positive energy

Gordon, Jon, 1971-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0618/2006024223.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0741/2006024223-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0741/2006024223-d.html

Format:

Books

Publication Date

2007

Excerpt:

and their teams. Drawing upon his experience and work with thousands of leaders, sales professionals

Available: Copies:

354.

Business marketing management : B2B

Hutt, Michael D.

Table of contents Kostenfrei
Table of contents http://catdir.loc.gov/catdir/toc/fy0705/2006924824.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1302/2006924824-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1215/2006924824-d.html

Format:

Books

Publication Date

2007

Excerpt:

Management -- Pricing Strategy for Business Markets Business Marketing Communications: Advertising and Sales

Available: Copies:

355.

Sport marketing

Mullin, Bernard James.

Table of contents http://catdir.loc.gov/catdir/toc/ecip074/2006035638.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016304780&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016304780&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2007

Excerpt:

branded merchandise -- Pricing strategies -- Promotions -- Sales -- Promotional licensing and sponsorship

Available: Copies:

356.

Business transactions law

Sharrock, Robert.

Format:

Books

Publication Date

2007

Excerpt:

Sales -- South Africa.

Available: Copies:

357.

Advertising, promotion and other aspects of integrated marketing communications

Shimp, Terence A.

Format:

Books

Publication Date

2006

Excerpt:

Sales promotion.

Available: Copies:

358.

The 86 percent solution : how to succeed in the biggest market opportunity of the next 50 years

Mahajan, Vijay, 1948-

Table of contents http://catdir.loc.gov/catdir/toc/fy0601/2005925782.html

Format:

Books

Publication Date

2006

Excerpt:

already driving billions of dollars in sales there." "Along the way, you'll learn how to handle lack of

Available: Copies:

359.

Why customers do what they do : who they are, why they buy, and how you can anticipate their every move

Cohen, Marshal.

Table of contents http://catdir.loc.gov/catdir/toc/fy0614/2006297414.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014857481&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0668/2006297414-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0668/2006297414-d.html

Format:

Books

Publication Date

2006

Excerpt:

, marketing, and sales strategies the ability to anticipate the needs, wants, and desires of today's consumer

Available: Copies:

360.

Marketing for hospitality and tourism

Kotler, Philip.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0513/2005015341.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2227800&custom_att_2=simple_viewer

Format:

Books

Publication Date

2006

Excerpt:

: communication and promotion policy and advertising -- Promoting products : public relations and sales promotion

Available: Copies:

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