59 Results Found
000000000000IIE
1.
by
Cravens, David W.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-d.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-d.html
Format:
Books
Publication Date
2006
Excerpt:
Ch. 1. Market-driven strategy -- Ch. 2. Corporate, business, and marketing strategy -- App. 2A
2.
by
Beech, John G., 1947-
Format:
Books
Publication Date
2006
Excerpt:
The business of tourism management / Beech, John G., 1947-
3.
by
Coulter, Mary K.
Format:
Books
Publication Date
2005
Excerpt:
effectively integrates strategy theory and strategy action in an exciting and engaging way. The author
4.
by
Aaker, David A.
Table of contents http://catdir.loc.gov/catdir/toc/wiley041/2004042209.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley047/2004042209.html
Publisher description http://catdir.loc.gov/catdir/description/wiley041/2004042209.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley047/2004042209.html
Publisher description http://catdir.loc.gov/catdir/description/wiley041/2004042209.html
Format:
Books
Publication Date
2005
Excerpt:
-- Internal Analysis -- Creating a Vision for the Business -- Strategy Identification and Selection
by
DiVanna, Joseph A.
Table of contents http://catdir.loc.gov/catdir/toc/hol051/2003063273.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/hol056/2003063273.html
Publisher description http://catdir.loc.gov/catdir/description/hol053/2003063273.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/hol056/2003063273.html
Publisher description http://catdir.loc.gov/catdir/description/hol053/2003063273.html
Format:
Books
Publication Date
2004
Excerpt:
business processes making them able to sense changes in the business climate and initiative tactical
by
Frenzel, Carroll W.
Format:
Books
Publication Date
2004
Excerpt:
-- Managing e-business applications -- pt. 4. Superior practices in managing systems. Developing and managing
7.
by
Hutt, Michael D.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-d.html
Format:
Books
Publication Date
2004
Excerpt:
Business marketing management : a strategic view of industrial and organizational markets / Hutt
8.
by
Kotler, Philip.
Format:
Books
Publication Date
2004
Excerpt:
behavior -- Business markets and business buyer behavior -- Segmentation, targeting, and positioning
9.
by
Thompson, Arthur A., 1940-
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0702/2003048765-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0702/2003048765-d.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0702/2003048765-d.html
Format:
Books
Publication Date
2004
Excerpt:
Strategy : winning in the marketplace : core concepts, analytical tools, cases / Thompson, Arthur A
10.
by
Strydom, Johan.
Format:
Books
Publication Date
2004
Excerpt:
marketing strategy -- Ch. 12 Marketing and the Internet -- Ch. 13 Service marketing and client service.
11.
by
Wells, William, 1926-
Format:
Books
Publication Date
2003
Excerpt:
. Advertising background, planning, and strategy -- The consumer audience -- Account planning and research
12.
by
Hitt, Michael A.
Format:
Books
Publication Date
2003
Excerpt:
: strategy formulation. Business-level strategy -- Competitive rivalry and competitive dynamics -- Corporate