Search Results for Attention.

25.

The soul of the new consumer : authenticity -- what we buy and why in the new economy

Lewis, David, 1942-

Format:

Books

Publication Date

2000

Excerpt:

New Scarcities of Time, Attention and Trust -- Scarcities of time -- Scarcities of attention

Available: Copies:

26.

Advertising to children : concepts and controversies

Macklin, M. Carole.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0656/99006231-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0656/99006231-d.html

Format:

Books

Publication Date

1999

Excerpt:

cigarette advertising / Adolescents' attention to beer and cigarette print ads and associated product

Available: Copies:

27.

Under the radar : talking to today's cynical consumer

Bond, Jonathan, 1957-

Table of contents http://catdir.loc.gov/catdir/toc/onix01/97024519.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley046/97024519.html
Publisher description http://catdir.loc.gov/catdir/description/wiley0310/97024519.html
Inhaltsverzeichnis Under the radar

Format:

Books

Publication Date

1998

Excerpt:

-the-radar" approach to grabbing and holding the attention of today's "been there, done that" consumers.

Available: Copies:

28.

Strategic brand management : creating and sustaining brand equity long term

Kapferer, Jean-Noël.

Format:

Regular print

Publication Date

1997

Excerpt:

attention to the development of global brands.

Available: Copies:

29.

Advertising communications & promotion management

Rossiter, John R.

Table of contents http://swbplus.bsz-bw.de/bsz061199036inh.htm

Format:

Regular print

Publication Date

1997

Excerpt:

. Creative Execution: Attention and the Structure of Ads -- 11. Corporate Advertising Communications -- 12

Available: Copies:

30.

The sponsored life : ads, TV, and American culture

Savan, Leslie.

Format:

Books

Publication Date

1994

Excerpt:

attention. They are signposts to the political, cultural, and social trends that infiltrate the individual

Available: Copies:

31.

A kick in the seat of the pants : using your explorer, artist, judge, & warrior to be more creative

Von Oech, Roger.

Publisher description http://catdir.loc.gov/catdir/description/hc042/85045238.html

Format:

Books

Publication Date

1986

Excerpt:

, poke around in outside areas, and pay attention to unusual patterns. When you need to create a new idea

Available: Copies:

32.

New inscapes : a collection of verse

Malan, Robin.

Format:

Books

Publication Date

1986

Excerpt:

the shape; trip to botswana. Peter Porter: Your attention please. Helen Segal: Let's do away with the

Available: Copies:

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