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1. 
Cover image for Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2010
Excerpt: 
gain customer insights -- Consumer markets and consumer buyer behavior -- Business markets and business
Available: Copies:
by 
Enz, Cathy A., 1956-
Format: 
Books
Publication Date 
2010
Excerpt: 
business-unit level -- ch. 6 Corporate-level strategy and restructuring -- ch. 7 Strategy implementation
Available: Copies:
by 
Mintzberg, Henry.
Format: 
Books
Publication Date 
2009
Excerpt: 
Strategy safari : the complete guide through the wilds of strategic management / Mintzberg, Henry.
Available: Copies:
by 
Parkin, Godfrey.
Format: 
Books
Publication Date 
2008
Excerpt: 
Doing business digitally : eight steps to online success / Parkin, Godfrey.
Available: Copies:
5. 
Cover image for Relationship marketing and customer relationship management
by 
Brink, A. (Annekie)
Format: 
Books
Publication Date 
2008
Excerpt: 
marketing (B2B) -- Stakeholders in relationship marketing -- Planning a CRM strategy -- Implementing CRM in
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by 
Pink, Michael.
Format: 
Books
Publication Date 
2008
Excerpt: 
Rainforest strategy / Pink, Michael.
Available: Copies:
7. 
Cover image for Introduction to business management
by 
Du Toit, G. S. (Gawie S.)
Format: 
Books
Publication Date 
2007
Excerpt: 
Introduction to business management / Du Toit, G. S. (Gawie S.)
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8. 
Cover image for Strategic management : an integrated approach
by 
Hill, Charles W. L.
Format: 
Books
Publication Date 
2007
Excerpt: 
Business planning -- United States -- Case studies.
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by 
Millmore, Mike.
Format: 
Books
Publication Date 
2007
Excerpt: 
This new text successfully integrates HR strategy with the overall business strategy, examining
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10. 
Cover image for Strategic management : concepts and cases
by 
David, Fred R.
Format: 
Books
Publication Date 
2007
Excerpt: 
strategies: marketing, finance/accounting, R & D, and MIS issues -- Part 4: Strategy evaluation -- Strategy
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12. 
Cover image for Strategic marketing
by 
Cravens, David W.
Format: 
Books
Publication Date 
2006
Excerpt: 
Ch. 1. Market-driven strategy -- Ch. 2. Corporate, business, and marketing strategy -- App. 2A
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