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25.

Nontraditional media in marketing and advertising

Blakeman, Robyn, 1958-

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025896283&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2014

Available: Copies:

26.

Controversies in contemporary advertising

Sheehan, Kim.

Format:

Books

Publication Date

2014

Available: Copies:

27.

Advertising, promotion, and other aspects of integrated marketing communications

Shimp, Terence A.

Format:

Books

Publication Date

2014

Available: Copies:

28.

Advertising and sales promotion

Koekemoer, Ludi.

Format:

Books

Publication Date

2014

Available: Copies:

29.

Advertising creative : strategy, copy, design

Altstiel, Tom.

Format:

Books

Publication Date

2013

Available: Copies:

30.

Promo 2

O'Guinn, Thomas.

Format:

Books

Publication Date

2013

Available: Copies:

31.

Contemporary advertising and integrated marketing communications

Arens, William F.

Format:

Books

Publication Date

2013

Available: Copies:

32.

Advertising : concept and copy

Felton, George, 1947-

Format:

Books

Publication Date

2013

Available: Copies:

33.

Advertising, promotion, and other aspects of integrated marketing communications

Shimp, Terence A.

Format:

Books

Publication Date

2013

Available: Copies:

34.

Advertising and promotions : an integrated brand approach

Semenik, Richard J.

Format:

Books

Publication Date

2012

Available: Copies:

35.

Cover image for Problem solved : how to recognize the nineteen recurring problems faced in design, branding and communication and how to solve them

Problem solved : how to recognize the nineteen recurring problems faced in design, branding and communication and how to solve them

Johnson, Michael, 1964-

Table of contents http://swbplus.bsz-bw.de/bsz375683208inh.htm

Format:

Books

Publication Date

2012

Available: Copies:

36.

The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns

Barry, Pete (Pete S.)

Format:

Books

Publication Date

2012

Available: Copies:

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Subject: Advertising.

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Author

Belch, George E. (George Edward), 1951-

(10)

(8)

(8)

(8)

(6)

(4)

(4)

(4)

Advertising Media Association of South Africa.

(3)

(3)

(3)

(3)

(3)

(3)

(3)

(3)

(2)

(2)

Barry, Pete (Pete S.)

(2)

(2)

(2)

(2)

(2)

Egan, John, 1952- author.

(2)

Engel, James F.

(2)

Felton, George, 1947-

(2)

Hackley, Christopher E., author.

(2)

Hackley, Rungpaka Amy, author.

(2)

Himpe, Tom.

(2)

Independent Institute of Education. Vega School of Brand Leadership.

(2)

Jones, John Philip.

(2)

Mahon, Nik.

(2)

Moriarty, Sandra E. (Sandra Ernst)

(2)

Mueller, Barbara, 1958-

(2)

Mulder, D. (Dalmé)

(2)

Muller, Gordon, 1952-

(2)

Ogilvy, David, 1911-1999.

(2)

Ries, Laura.

(2)

Tellis, Gerard J., 1950-

(2)

Van Heerden, Neels, 1957-

(2)

Weigold, Michael F., 1958-

(2)

Wells, William, 1926-

(2)

Zyman, Sergio.

(2)

Aitchison, Jim.

(1)

Altstiel, Tom, author.

(1)

Altstiel, Tom. Advertising strategy.

(1)

Angelopoulo, G. C.

(1)

Armstrong, Jon Scott, 1937-

(1)

Aronson, Elliot.

(1)

Art & Industry Biennial Trust.

(1)

Art Directors Club (New York, N.Y.)

(1)

Augustine, Dan, author.

(1)

Baptiste, Annie.

(1)

Barry, Pete (Pete S.), author.

(1)

Belch, George E. (George Edward), 1951- Introduction to advertising and promotion.

(1)

Belch, George E. (George Edward), 1951- author.

(1)

Belch, George E. (George Edward), 1951-. Advertising and promotion.

(1)

Belch, Michael A., author.

(1)

Belter, Luisa.

(1)

Bendinger, Bruce.

(1)

Berger, Warren.

(1)

Blakeman, Robyn, 1958-

(1)

Bond, Jonathan, 1957-

(1)

Books24x7, Inc.

(1)

Boshoff, L.

(1)

Bothma, Neels, 1959-

(1)

Brierley, Sean, 1966-

(1)

Britton, Matt, 1975-, author

(1)

Brundage, Richard Wm.

(1)

Bullmore, J. J. D.

(1)

Bunting, Henry Stanhope, 1869-1948.

(1)

Butterfield, Leslie, 1952-

(1)

Cabinet STRATEGIES! (Cameroon)

(1)

Callen, Barry.

(1)

Campbell, Karlyn Kohrs.

(1)

Cappo, Joe.

(1)

Center for Advanced Media Studies.

(1)

Chernev, Alexander, author

(1)

(1)

(1)

(1)

(1)

Donsbach, Wolfgang, 1949-

(1)

Dorrian, Mike.

(1)

Drewniany, Bonnie L.

(1)

Dru, Jean-Marie.

(1)

Du Plessis, P. J. (Phillipus Jacobus), 1943-

(1)

Duncan, Tom (Thomas R.). Principles of advertising & IMC. 2nd ed.

(1)

Dzamic, Lazar.

(1)

Egelhoff, Tom.

(1)

Faber, Ronald J., 1948-

(1)

Fernandez, Joseph, 1968-

(1)

Foster, Jack, 1930-

(1)

Frith, Katherine Toland.

(1)

Fullerton, Jami A., 1963- author.

(1)

(1)

(1)

(1)

(1)

(1)

Greenway, Jimmy, producer.

(1)

Grow, Jean, author.

(1)

Guillerm, Anna.

(1)

Hackley, Christopher E.

(1)

Hahn, Fred E., 1925-

(1)

Heimann, Jim, 1948-

(1)

Heyman, Jay H., 1939-

(1)

Holtzhausen, Derina Rhoda, author.

(1)

Institute of Practitioners in Advertising.

(1)

Jamieson, Kathleen Hall.

(1)

Jennings, Marcel, author.

(1)

Jewler, A. Jerome.

(1)

Johnson, Axel Petrus, 1875-

(1)

Johnson, Michael, 1964-

(1)

Katz, Helen E.

(1)

Kelly-Holmes, Helen, 1968-

(1)

Kinnear, Thomas C., 1943-

(1)

Kirshenbaum, Richard, 1961-

(1)

Koekemoer, Ludi.

(1)

Kuzwayo, Muzi.

(1)

Landa, Robin, author.

(1)

Landa, Robin.

(1)

Lane, W. Ronald, 1940-

(1)

(1)

(1)

(1)

(1)

Law, Andy, 1956- Open minds.

(1)

Levinson, Jay Conrad.

(1)

Lewis, Bobbi Kay, 1970- author.

(1)

(1)

(1)

(1)

(1)

(1)

(1)

Monash University. Dept. of Marketing.

(1)

Myers, Greg, 1954-

(1)

Nadeau, Michael, producer.

(1)

Newman, Michael.

(1)

Newton, Fiona.

(1)

Nisenholtz, Martin.

(1)

O'Guinn, Thomas C. Advertising and integrated brand promotion.

(1)

O'Guinn, Thomas.

(1)

Odih, Pamela.

(1)

One Club for Art & Copy (New York, N.Y.)

(1)

PBS Distribution (Firm)

(1)

Parker, Eric, 1946-

(1)

Parker, George, 1937-

(1)

(1)

(1)

(1)

(1)

Pratkanis, Anthony R.

(1)

Pray, Doug, director.

(1)

Qacha, Mamokhoebi Fidelis.

(1)

Riddle, Carolyn.

(1)

Roberts, Kevin, 1949-

(1)

Rodgers, Shelly.

(1)

Roman, Kenneth.

(1)

Roman, Kenneth. New how to advertise.

(1)

Rossiter, John R.

(1)

Russell, Thomas, 1941-

(1)

Sacharin, Ken.

(1)

Saunders, Dave, author

(1)

Sawyer, Robert.

(1)

Schaefer, David H.

(1)

Schenck, Barbara Findlay.

(1)

Seeco, Louis Itumeleng.

(1)

Sephapo, Catherine Mpolokeng.

(1)

Seventh Art Releasing (Firm)

(1)

Sheehan, Kim Bartel.

(1)

Sheehan, Kim.

(1)

Shimp, Terence A. Advertising promotion and supplemental aspects of integrated marketing communication.

(1)

Shimp, Terence A. Advertising, promotion and supplemental aspects of integrated marketing communications

(1)

Shimp, Terence A. Advertising, promotion, and supplemental aspects of integrated.

(1)

Shimp, Terence A. Promotion management & marketing communications.

(1)

Shipka, Danny, 1967- author.

(1)

Sinclair, Roger.

(1)

Smith, Bob.

(1)

Solomon, Robert.

(1)

Stafford, Marla R., 1960-

(1)

(1)

(1)

(1)

(1)

Theron, Catherine Mpolokeng.

(1)

Thorson, Esther.

(1)

Tombleson, Bridget, author.

(1)

Trout, Jack.

(1)

Van Rooyen, Rob.

(1)

Van Vuuren, Mariken Jansen.

(1)

Vanden Bergh, Bruce G.

(1)

Wales, Hugh G., author.

(1)

Warlick, Mary, producer.

(1)

Warshaw, Martin R.

(1)

Warshaw, Martin R., author.

(1)

(1)

(1)

(1)

Format

(162)

(5)

(4)

(1)

(1)

(1)

Item Category 1

Material Type

Language

(172)

(2)

(1)

(1)

(1)

Library

Shelf Location

Publication Date

Subject

Communication in marketing.

(34)

Marketing.

(33)

Sales promotion.

(31)

Advertising -- South Africa.

(14)

Branding (Marketing)

(12)

Reclame.

(12)

South Africa.

(12)

(10)

Advertising media planning.

(9)

Werbung.

(9)

Advertising campaigns.

(8)

Marketing -- Management.

(8)

Marketing -- South Africa.

(8)

(8)

(7)

(7)

(6)

(6)

Branding (Marketing) -- South Africa.

(6)

Commercial art.

(6)

Mass media -- South Africa.

(6)

Advertising -- Social aspects.

(5)

Advertising -- Handbooks, manuals, etc.

(4)

Handbooks and manuals.

(4)

Publicité.

(4)

Advertising -- Brand name products.

(3)

Advertising agencies.

(3)

Advertising media planning -- South Africa.

(3)

Campagnes publicitaires -- Cas, Études de.

(3)

Commercial art -- Technique.

(3)

History.

(3)

Intercultural communication.

(3)

Marketing -- South Africa -- Management.

(3)

Mass media and business -- South Africa.

(3)

Mass media and business.

(3)

Small business marketing.

(3)

United States.

(3)

Advertising -- Psychological aspects.

(2)

Advertising -- United States.

(2)

(2)

(2)

(2)

(2)

Business communication.

(2)

Communication en marketing.

(2)

Communication.

(2)

Consumers -- Attitudes.

(2)

Creative ability in business.

(2)

Internet advertising.

(2)

Merken.

(2)

Oglaševanje.

(2)

Publicité -- Ouvrages illustrés.

(2)

Sales promotion -- South Africa.

(2)

Small business -- Marketing.

(2)

Werbegraphik.

(2)

-- Publicity.

(1)

Advertising

(1)

Advertising -- Evaluation.

(1)

Advertising -- France.

(1)

Advertising -- History.

(1)

Advertising -- Language.

(1)

Advertising -- Management.

(1)

Advertising -- Periodicals.

(1)

Advertising -- Pictorial works.

(1)

Advertising -- Research.

(1)

Advertising -- South Africa -- Cross-cultural studies.

(1)

Advertising -- United States -- History -- 20th century.

(1)

Advertising -- United States -- History.

(1)

Advertising agencies -- Case studies.

(1)

Advertising agencies -- United States.

(1)

Advertising campaigns -- United States.

(1)

Advertising copy -- Handbooks, manuals, etc.

(1)

Advertising executives -- Interviews.

(1)

Advertising in popular culture -- United States.

(1)

Advertising in popular culture.

(1)

Advertising language.

(1)

Advertising personnel -- United States -- Biography.

(1)

Advertising personnel.

(1)

Agences de publicité -- Gestion -- Cas, Études de.

(1)

Agences de publicité -- États-Unis.

(1)

Alternative mass media.

(1)

Americana.

(1)

Années soixante (Vingtième siècle)

(1)

Aspects psychologiques.

(1)

Australian

(1)

Authorship.

(1)

BUSINESS & ECONOMICS -- Advertising & Promotion.

(1)

Bildband.

(1)

Biography.

(1)

Brand name products -- Marketing -- Management.

(1)

Business writing.

(1)

Campagnes publicitaires -- États-Unis.

(1)

Changement organisationnel -- Gestion -- Cas, Études de.

(1)

Commercial art -- United States -- 20th century.

(1)

Commercial art -- United States.

(1)

Communicatie.

(1)

Communication en design.

(1)

Communication en marketing international.

(1)

Communication in design.

(1)

Communication in marketing -- South Africa.

(1)

Communication interculturelle.

(1)

Communication visuelle.

(1)

Computer art.

(1)

Computer graphics.

(1)

Consumer behavior -- South Africa -- Cross-cultural studies.

(1)

Consumer behavior.

(1)

Consumers -- Psychology.

(1)

Copy writers -- Handbooks, manuals, etc.

(1)

Copy writers.

(1)

Corporate image.

(1)

Criticism.

(1)

Cross-cultural studies.

(1)

Créativité

(1)

Créativité dans les affaires.

(1)

Customer relations.

(1)

Customer services.

(1)

Developing countries -- In mass media.

(1)

Developing countries.

(1)

Digital -- Marketing.

(1)

Digital media.

(1)

Digital storytelling.

(1)

Documentary films.

(1)

Documentary television programs.

(1)

Electronic books.

(1)

Entreprises -- Réorganisation.

(1)

(1)

(1)

(1)

(1)

(1)

(1)

(1)

Grafische vormgeving.

(1)

Graphic arts -- United States.

(1)

Graphic design (Typography)

(1)

Humor (grappigheden)

(1)

Informacijski viri.

(1)

Information resources.

(1)

Integriertes Management.

(1)

Interactive marketing.

(1)

Interactive multimedia.

(1)

Internationale marketing.

(1)

Internationales Marketing.

(1)

Internet marketing.

(1)

Kommunikation -- Werbung -- Entwicklungsländer -- Südafrika.

(1)

Kommunikation.

(1)

Komuniciranje.

(1)

Kunst

(1)

Market segmentation -- South Africa.

(1)

Market segmentation.

(1)

Marketing -- Guides, manuels, etc.

(1)

Marketing direct.

(1)

Marques commerciales.

(1)

Mass media -- Audiences.

(1)

Mass media -- Influence.

(1)

Mass media -- Political aspects.

(1)

Mass media -- United States.

(1)

Mass-média.

(1)

Mercadotecnia -- Administración.

(1)

Mercadotecnia.

(1)

Message publicitaire.

(1)

Množični mediji.

(1)

Multiculturalism -- Economic aspects.

(1)

Multilingualism -- Economic aspects.

(1)

Médias.

(1)

New business enterprises -- Management.

(1)

New business enterprises -- Marketing.

(1)

Nineteen sixties.

(1)

Nonfiction films.

(1)

Nonfiction television programs.

(1)

(1)

(1)

(1)

(1)

(1)

Persuasion (Psychology)

(1)

Pictorial works.

(1)

Plans médias.

(1)

Produits de marque.

(1)

Produits nouveaux -- Commercialisation -- Guides, manuels, etc.

(1)

(1)

(1)

(1)

(1)

Publicité - Histoire.

(1)

Publicité - Ouvrages illustrés.

(1)

Publicité -- Cas, Études de.

(1)

Publicité -- France -- Campagnes -- Ouvrages illustrés.

(1)

Publicité -- France -- Ouvrages illustrés.

(1)

Publicité -- Guides, manuels, etc.

(1)

Publicité -- Histoire.

(1)

Publicité -- États-Unis -- Histoire -- 20e siècle.

(1)

Publicité internationale.

(1)

Publieke opinie.

(1)

Relations publiques.

(1)

Relationship marketing.

(1)

Sales promotion -- Management.

(1)

Small business -- Management.

(1)

St. Luke's (Firm)

(1)

Stereotypes (Social psychology) in advertising.

(1)

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