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Cover image for Consumer psychology for marketing

Consumer psychology for marketing

Consumer psychology for marketing

by

Foxall, G. R.

Format:

Books

Publication Date

1998

Excerpt:

. II. The cognitive consumer. 3. Perceptual processes. 4. Cognitive and behavioral learning. 5

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26.

Cover image for Consumer behavior and marketing action

Consumer behavior and marketing action

Consumer behavior and marketing action

by

Assael, Henry.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/94030946-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=006929337&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006929337&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/94030946-d.html

Format:

Books

Publication Date

1995

Excerpt:

-- Complex decision making -- Comsumer learning, habit, and brand loyalty -- Low involvement decision making

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