Search Results for

Remember to clear the cache and close the browser window.

IIE Logo

Search Limit

Rooms Restriction Values

Search Field

Target Value

Limit Value

Restriction Value

Search For:

Advanced Search

Select an Action

Place Hold(s)
Add to My Lists
Email
Print

198 Results Found

1 2 3 4 5 .. 17

000000000000IIE

Select a list

Make this your default list.

The following items were successfully added.

There was an error while adding the following items. Please try again.

One or more items could not be added because you are not logged in.

Advertising and integrated brand promotion

O'Guinn, Thomas C.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html

Format:

Books

Publication Date

2015

Available: Copies:

Advertising and sales promotion

Koekemoer, Ludi.

Format:

Books

Publication Date

2014

Available: Copies:

Controversies in contemporary advertising

Sheehan, Kim.

Format:

Books

Publication Date

2014

Available: Copies:

Nontraditional media in marketing and advertising

Blakeman, Robyn, 1958-

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025896283&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2014

Available: Copies:

Advertising, promotion, and other aspects of integrated marketing communications

Shimp, Terence A.

Format:

Books

Publication Date

2014

Available: Copies:

Adversperience : the convergence of advertising and experiential marketing

Gallucci, Nicole.

Format:

Books

Publication Date

2014

Available: Copies:

The annual 2013/14 : advertising, media, marketing and branding

Maggs, Jeremy.

Format:

Books

Publication Date

2014

Available: Copies:

Advertising, promotion, and other aspects of integrated marketing communications

Shimp, Terence A.

Format:

Books

Publication Date

2013

Available: Copies:

Advertising creative : strategy, copy, design

Altstiel, Tom.

Format:

Books

Publication Date

2013

Available: Copies:

10.

Promo 2

O'Guinn, Thomas.

Format:

Books

Publication Date

2013

Available: Copies:

11.

Contemporary advertising and integrated marketing communications

Arens, William F.

Format:

Books

Publication Date

2013

Available: Copies:

12.

Advertising : concept and copy

Felton, George, 1947-

Format:

Books

Publication Date

2013

Available: Copies:

Select an Action

Place Hold(s)
Add to My Lists
Email
Print

1 2 3 4 5 .. 17

Limit Search Results

Narrowed by:

Included

Subject: Advertising.

Access Level

Author

Belch, George E. (George Edward), 1951-

(11)

(9)

(9)

(8)

(7)

Moriarty, Sandra E. (Sandra Ernst)

(5)

(4)

(4)

(4)

(4)

Wells, William, 1926-

(4)

Advertising Media Association of South Africa.

(3)

(3)

(3)

(3)

(3)

(3)

Felton, George, 1947-

(3)

(3)

(3)

(3)

(3)

(2)

(2)

Barry, Pete (Pete S.)

(2)

Brott, Armin A.

(2)

Burtenshaw, Ken.

(2)

Dunn, S. Watson (Samuel Watson), 1918-1997.

(2)

Egan, John, 1952- author.

(2)

Hackley, Christopher E., author.

(2)

Hackley, Rungpaka Amy, author.

(2)

Himpe, Tom.

(2)

Independent Institute of Education. Vega School of Brand Leadership.

(2)

Jones, John Philip.

(2)

Kinnear, Thomas C., 1943-

(2)

Koekemoer, Ludi.

(2)

Mahon, Nik.

(2)

Mueller, Barbara, 1958-

(2)

Mulder, D. (Dalmé)

(2)

Muller, Gordon, 1952-

(2)

Ogilvy, David, 1911-1999.

(2)

Ries, Laura.

(2)

Sinclair, Roger.

(2)

Tellis, Gerard J., 1950-

(2)

Van Heerden, Neels, 1957-

(2)

Warshaw, Martin R.

(2)

Weigold, Michael F., 1958-

(2)

Zyman, Sergio.

(2)

Aitchison, Jim.

(1)

Allen, Chris T., author.

(1)

Altstiel, Tom, author.

(1)

Altstiel, Tom. Advertising strategy.

(1)

Angelopoulo, G. C.

(1)

Armstrong, Jon Scott, 1937-

(1)

Aronson, Elliot.

(1)

Art & Industry Biennial Trust.

(1)

Art Directors Club (New York, N.Y.)

(1)

Augustine, Dan, author.

(1)

Baptiste, Annie.

(1)

Barban, Arnold M.

(1)

Barenblatt, Mark.

(1)

Barry, Pete (Pete S.), author.

(1)

Belch, George E. (George Edward), 1951- Introduction to advertising & promotion.

(1)

Belch, George E. (George Edward), 1951- Introduction to advertising and promotion.

(1)

Belch, George E. (George Edward), 1951- author.

(1)

Belch, George E. (George Edward), 1951-. Advertising and promotion.

(1)

Belch, Michael A., author.

(1)

(1)

(1)

(1)

(1)

Blakeman, Robyn, 1958-

(1)

Bond, Jonathan, 1957-

(1)

(1)

(1)

(1)

(1)

(1)

Brierley, Sean, 1966-

(1)

Britton, Matt, 1975-, author

(1)

Brundage, Richard Wm.

(1)

Bullmore, J. J. D.

(1)

Bunting, Henry Stanhope, 1869-1948.

(1)

Burton, Philip Ward, 1910-

(1)

Butterfield, Leslie, 1952-

(1)

Cabinet STRATEGIES! (Cameroon)

(1)

Callen, Barry.

(1)

Campbell, Karlyn Kohrs.

(1)

Caples, John.

(1)

Cappo, Joe.

(1)

Center for Advanced Media Studies.

(1)

Chernev, Alexander, author

(1)

(1)

(1)

(1)

(1)

(1)

Donsbach, Wolfgang, 1949-

(1)

Dorrian, Mike.

(1)

Drewniany, Bonnie L.

(1)

Dru, Jean-Marie.

(1)

Du Plessis, P. J. (Phillipus Jacobus), 1943-

(1)

Duncan, Tom (Thomas R.). Principles of advertising & IMC. 2nd ed.

(1)

Dunn, S. Watson (Samuel Watson), 1918-1997. Advertising.

(1)

Dzamic, Lazar.

(1)

Egelhoff, Tom.

(1)

Faber, Ronald J., 1948-

(1)

Fernandez, Joseph, 1968-

(1)

Foster, Jack, 1930-

(1)

Frith, Katherine Toland.

(1)

Fullerton, Jami A., 1963- author.

(1)

Gallucci, Nicole.

(1)

Gibbons, Joan.

(1)

Gilbreath, Bob.

(1)

Gilson, Christopher C.

(1)

Gowpall, Yathika.

(1)

Granite Pass (Firm)

(1)

Green, Nick.

(1)

Greenway, Jimmy, producer.

(1)

Grow, Jean, author.

(1)

Guillerm, Anna.

(1)

Hackley, Christopher E.

(1)

Hahn, Fred E., 1925-

(1)

Heimann, Jim, 1948-

(1)

Heyman, Jay H., 1939-

(1)

Holtzhausen, Derina Rhoda, author.

(1)

Institute of Practitioners in Advertising.

(1)

Jamieson, Kathleen Hall.

(1)

Jennings, Marcel, author.

(1)

Jewler, A. Jerome.

(1)

Johnson, Axel Petrus, 1875-

(1)

Johnson, Michael, 1964-

(1)

Katz, Helen E.

(1)

Kelly-Holmes, Helen, 1968-

(1)

Kirshenbaum, Richard, 1961-

(1)

Kuzwayo, Muzi.

(1)

Landa, Robin, author.

(1)

Landa, Robin.

(1)

Lane, W. Ronald, 1940-

(1)

(1)

(1)

(1)

(1)

Law, Andy, 1956- Open minds.

(1)

Levinson, Jay Conrad.

(1)

Lewis, Bobbi Kay, 1970- author.

(1)

Lewis, Herschell Gordon, 1926-2016.

(1)

(1)

(1)

(1)

(1)

(1)

(1)

Media Association of South Africa.

(1)

Michael F. Weigold.

(1)

Mitchell, Nancy, 1950- author.

(1)

Monash University. Dept. of Marketing.

(1)

Moriarty, Sandra E. (Sandra Ernst), author.

(1)

Myers, Greg, 1954-

(1)

Nadeau, Michael, producer.

(1)

Newman, Michael.

(1)

Newton, Fiona.

(1)

Nisenholtz, Martin.

(1)

O'Guinn, Thomas C. Advertising and integrated brand promotion.

(1)

O'Guinn, Thomas C., author.

(1)

O'Guinn, Thomas.

(1)

Odih, Pamela.

(1)

One Club for Art & Copy (New York, N.Y.)

(1)

PBS Distribution (Firm)

(1)

Parker, Eric, 1946-

(1)

Parker, George, 1937-

(1)

(1)

(1)

(1)

(1)

Pratkanis, Anthony R.

(1)

Pray, Doug, director.

(1)

Purvis, Scott C.

(1)

Qacha, Mamokhoebi Fidelis.

(1)

Reekie, W. Duncan.

(1)

Riddle, Carolyn.

(1)

Roberts, Kevin, 1949-

(1)

Rodgers, Shelly.

(1)

Roman, Kenneth.

(1)

Roman, Kenneth. New how to advertise.

(1)

Rossiter, John R.

(1)

Russell, Thomas, 1941-

(1)

Sacharin, Ken.

(1)

Saunders, Dave, author

(1)

Sawyer, Robert.

(1)

Schaefer, David H.

(1)

Scheinbaum, Angeline Close, author.

(1)

Schenck, Barbara Findlay.

(1)

Seeco, Louis Itumeleng.

(1)

Semenik, Richard J., author.

(1)

Sephapo, Catherine Mpolokeng.

(1)

Seventh Art Releasing (Firm)

(1)

Sheehan, Kim Bartel.

(1)

Sheehan, Kim.

(1)

Shimp, Terence A. Advertising promotion and supplemental aspects of integrated marketing communication.

(1)

Format

(185)

(6)

(4)

(1)

(1)

(1)

Item Category 1

Material Type

Audio-visual Material

Language

(195)

(2)

(1)

(1)

(1)

Library

RC Nelson Mandela Bay

VC Nelson Mandela Bay

Shelf Location

On-Shelf Faculty Commerce (IIE CAT only)

On-Shelf Faculty Humanities (IIE CAT only)

Standard shelving location

Store Room/Cupboard

Withdrawn from the collection

Publication Date

Subject

(36)

Communication in marketing.

(35)

Sales promotion.

(33)

Advertising -- South Africa.

(17)

(15)

(13)

(13)

(12)

(11)

Advertising media planning.

(10)

Marketing -- Management.

(9)

Marketing -- South Africa.

(9)

Mass media.

(9)

Advertising campaigns.

(8)

Public relations.

(8)

Advertising copy.

(7)

Branding (Marketing) -- South Africa.

(7)

Commercial art.

(7)

Direct marketing.

(7)

Mass media -- South Africa.

(7)

Advertenties.

(6)

Advertising -- Social aspects.

(5)

Publicité.

(5)

Advertising -- Handbooks, manuals, etc.

(4)

Handbooks and manuals.

(4)

United States.

(4)

Advertising -- Brand name products.

(3)

Advertising agencies.

(3)

Advertising media planning -- South Africa.

(3)

Campagnes publicitaires -- Cas, Études de.

(3)

Commercial art -- Technique.

(3)

History.

(3)

Intercultural communication.

(3)

Marketing -- South Africa -- Management.

(3)

Mass media and business -- South Africa.

(3)

Mass media and business.

(3)

Small business marketing.

(3)

Advertising

(2)

Advertising -- Psychological aspects.

(2)

Advertising -- United States.

(2)

(2)

(2)

(2)

(2)

Business communication.

(2)

Communication en marketing.

(2)

Communication.

(2)

Consumers -- Attitudes.

(2)

Creative ability in business.

(2)

Internet advertising.

(2)

Merken.

(2)

Oglaševanje.

(2)

Publicidad.

(2)

Publicité -- Ouvrages illustrés.

(2)

Sales promotion -- South Africa.

(2)

Small business -- Marketing.

(2)

Werbegraphik.

(2)

-- Publicity.

(1)

Advertising -- Costs.

(1)

Advertising -- Evaluation.

(1)

Advertising -- France.

(1)

Advertising -- History.

(1)

Advertising -- Language.

(1)

Advertising -- Management.

(1)

Advertising -- Periodicals.

(1)

Advertising -- Pictorial works.

(1)

Advertising -- Research.

(1)

Advertising -- South Africa -- Cross-cultural studies.

(1)

Advertising -- United States -- Case studies.

(1)

Advertising -- United States -- History -- 20th century.

(1)

Advertising -- United States -- History.

(1)

Advertising agencies -- Case studies.

(1)

Advertising agencies -- United States.

(1)

Advertising campaigns -- United States.

(1)

Advertising copy -- Evaluation.

(1)

Advertising copy -- Handbooks, manuals, etc.

(1)

Advertising executives -- Interviews.

(1)

Advertising in popular culture -- United States.

(1)

Advertising in popular culture.

(1)

Advertising language.

(1)

Advertising personnel -- United States -- Biography.

(1)

Advertising personnel.

(1)

Agences de publicité -- Gestion -- Cas, Études de.

(1)

Agences de publicité -- États-Unis.

(1)

Alternative mass media.

(1)

Americana.

(1)

Années soixante (Vingtième siècle)

(1)

Aspects psychologiques.

(1)

Australian

(1)

Authorship.

(1)

BUSINESS & ECONOMICS -- Advertising & Promotion.

(1)

Bildband.

(1)

Biography.

(1)

Brand name products -- Marketing -- Management.

(1)

Business writing.

(1)

Campagnes publicitaires -- États-Unis.

(1)

Case studies.

(1)

Changement organisationnel -- Gestion -- Cas, Études de.

(1)

Commercial art -- United States -- 20th century.

(1)

Commercial art -- United States.

(1)

Communicatie.

(1)

Communication en design.

(1)

Communication en marketing international.

(1)

Communication in design.

(1)

Communication in marketing -- South Africa.

(1)

Communication interculturelle.

(1)

Communication visuelle.

(1)

Computer art.

(1)

Computer graphics.

(1)

Comunicación en la mercadotecnia.

(1)

Consumer behavior -- South Africa -- Cross-cultural studies.

(1)

Consumer behavior.

(1)

Consumers -- Psychology.

(1)

Copy writers -- Handbooks, manuals, etc.

(1)

Copy writers.

(1)

Corporate image.

(1)

Criticism.

(1)

Cross-cultural studies.

(1)

Créativité

(1)

Créativité dans les affaires.

(1)

Customer relations.

(1)

Customer services.

(1)

Developing countries -- In mass media.

(1)

Developing countries.

(1)

Digital -- Marketing.

(1)

Digital media.

(1)

Digital storytelling.

(1)

Documentary films.

(1)

Documentary television programs.

(1)

Electronic books.

(1)

Entreprises -- Réorganisation.

(1)

(1)

(1)

(1)

(1)

(1)

(1)

(1)

(1)

Grafische vormgeving.

(1)

Graphic arts -- United States.

(1)

Graphic design (Typography)

(1)

Humor (grappigheden)

(1)

Informacijski viri.

(1)

Information resources.

(1)

Integriertes Management.

(1)

Interactive marketing.

(1)

Interactive multimedia.

(1)

Internationale marketing.

(1)

Internationales Marketing.

(1)

Internet marketing.

(1)

Kommunikation -- Werbung -- Entwicklungsländer -- Südafrika.

(1)

(1)

(1)

(1)

(1)

Market segmentation -- South Africa.

(1)

Market segmentation.

(1)

Marketing -- Guides, manuels, etc.

(1)

Marketing direct.

(1)

Marques commerciales.

(1)

Mass media -- Audiences.

(1)

Mass media -- Influence.

(1)

Mass media -- Political aspects.

(1)

Mass media -- United States.

(1)

Mass-média.

(1)

Mercadotecnia -- Administración.

(1)

Mercadotecnia.

(1)

Message publicitaire.

(1)

Množični mediji.

(1)

Multiculturalism -- Economic aspects.

(1)

Multilingualism -- Economic aspects.

(1)

Médias.

(1)

New business enterprises -- Management.

(1)

New business enterprises -- Marketing.

(1)

Nineteen sixties.

(1)

Nonfiction films.

(1)

Nonfiction television programs.

(1)

(1)

(1)

(1)

(1)

(1)

Persuasion (Psychology)

(1)

Pictorial works.

(1)

Plans médias.

(1)

Produits de marque.

(1)

Produits nouveaux -- Commercialisation -- Guides, manuels, etc.

(1)

(1)

(1)

(1)

(1)

Publicité - Histoire.

(1)

Publicité - Ouvrages illustrés.

(1)

Publicité -- Cas, Études de.

(1)

Publicité -- France -- Campagnes -- Ouvrages illustrés.

(1)

Publicité -- France -- Ouvrages illustrés.

(1)

Publicité -- Guides, manuels, etc.

(1)

Publicité -- Histoire.

(1)

Publicité -- États-Unis -- Histoire -- 20e siècle.

(1)

View All

Fewer

Collapse All

Item Available

Advanced Search Location

RC Nelson Mandela Bay

VC Nelson Mandela Bay

{sortLabel}

	{facetName}	{results}

	{displayName}	{count}
{error}