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25.

Brand management : A South African Perspective

Brand management : A South African Perspective

by

Cunningham, Nicole author.

Format:

Books

Publication Date

2024

Available: Copies:

26.

Cover image for Principles of marketing

Principles of marketing

by

Kotler, Philip, author.

Format:

Books

Publication Date

2024

Available: Copies:

27.

Cover image for Strategic management : towards sustainable strategies in Southern Africa

Strategic management : towards sustainable strategies in Southern Africa

Strategic management : towards sustainable strategies in Southern Africa

by

Louw, Lynette, editor.

Format:

Books

Publication Date

2024

Available: Copies:

28.

Cover image for Marketing

by

Lamb, Charles W., author

Format:

Books

Publication Date

2024

Available: Copies:

29.

Cover image for Marketing management : a South African perspective

Marketing management : a South African perspective

Marketing management : a South African perspective

by

Cant, M. C. (Michael Colin), 1957- editor.

Format:

Books

Publication Date

2024

Available: Copies:

30.

Brand management : co-creating meaningful brands

by

Beverland, Michael, author.

Format:

Books

Publication Date

2024

Available: Copies:

31.

Cover image for The game narrative toolbox

The game narrative toolbox

by

Heussner, Tobias, author.

Format:

Books

Publication Date

2024

Available: Copies:

32.

Cover image for Contemporary management principles

Contemporary management principles

Contemporary management principles

by

Botha, Tersia, 1967-

Format:

Books

Publication Date

2024

Available: Copies:

33.

Cover image for The Book Every Marketer Should Most Definitely Read : Insights and Lessons from Successful Marketing Minds

The Book Every Marketer Should Most Definitely Read : Insights and Lessons from Successful Marketing Minds

The Book Every Marketer Should Most Definitely Read : Insights and Lessons from Successful Marketing Minds

by

Macdonald, Tracy

Format:

Books

Publication Date

2024

Available: Copies:

34.

Cover image for Marketing 6.0 : the future is immersive

Marketing 6.0 : the future is immersive

by

Kotler, Philip, author.

Format:

Books

Publication Date

2024

Available: Copies:

35.

Cover image for Thinking with type : a critical guide for designers, writers, editors, and students

Thinking with type : a critical guide for designers, writers, editors, and students

by

Lupton, Ellen, author.

Format:

Books

Publication Date

2024

Available: Copies:

36.

Cover image for Digital marketing excellence : planning, optimizing and integrating online marketing

Digital marketing excellence : planning, optimizing and integrating online marketing

by

Chaffey, Dave, 1963- author.

Format:

Books

Publication Date

2023

Available: Copies:

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Library: VEGA Cape Town

Access Level

Author

Independent Institute of Education. Vega School of Brand Leadership.

(137)

Maritz, C. J. (C. Janse)

(34)

Independent Institute of Education. Vega School.

(20)

Affinity Advertising and Publishing.

(14)

Kotler, Philip.

(12)

(12)

Heller, Steven.

(10)

Aaker, David A.

(7)

Foucault, Michel, 1926-1984.

(7)

Independent Institute of Education. Vega School

(7)

Kotler, Philip, author.

(7)

Wegner, Trevor.

(7)

Armstrong, Gary (Gary M.)

(6)

(6)

Du Plooy-Cilliers, F. (Franzél)

(6)

(6)

Hill, Charles W. L.

(6)

Keller, Kevin Lane, 1956-

(6)

Strydom, J. W. (Johan Wilhelm), 1952-

(6)

Ambrose, Gavin, author.

(5)

Brown, Richard, 1971-

(5)

Denzin, Norman K.

(5)

Evening, Martin.

(5)

Lincoln, Yvonna S.

(5)

McCarthy, E. Jerome (Edmund Jerome)

(5)

(5)

(5)

Perreault, William D.

(5)

The Independent Institute of Education (Vega School)

(5)

Brevis, Tersia, 1967-

(4)

Cant, M. C. (Michael Colin), 1957-

(4)

Cant, M. C. (Michael Colin), 1957- editor.

(4)

Chaffey, Dave, 1963- author.

(4)

(4)

Du Plessis, P. J. (Phillipus Jacobus), 1943-

(4)

Freeman, Michael, 1945-

(4)

(4)

Human Sciences Research Council.

(4)

Kapferer, Jean-Noël.

(4)

Kotze, Phillip.

(4)

Langford, Michael, 1933-

(4)

Lindström, Martin, 1970-

(4)

(4)

Moodley, Shalina.

(4)

Parkin, Michael, 1939-

(4)

Peters, Thomas J.

(4)

Quirk eMarketing (Firm)

(4)

Robbins, Stephen P., 1943-

(4)

Shisana, Olive.

(4)

Steinberg, Sheila.

(4)

Stokes, Rob (eMarketing specialist)

(4)

Strickland, A. J. (Alonzo J.)

(4)

Thompson, Arthur A., 1940-

(4)

Williams, Richard, 1933-2019, author.

(4)

(3)

Advertising Media Association of South Africa.

(3)

Aitchison, Jim.

(3)

Ambrose, Gavin.

(3)

Belch, George E. (George Edward), 1951-

(3)

Belch, Michael A.

(3)

Beverland, Michael, author.

(3)

(3)

(3)

Daft, Richard L.

(3)

(3)

De Bono, Edward, 1933-

(3)

Duncan, Tom (Thomas R.)

(3)

Farrell, Joyce, author.

(3)

Fenichell, Stephen.

(3)

Gladwell, Malcolm, 1963-

(3)

(3)

Harris, Paul, 1971-

(3)

Head, Bessie, 1937-1986.

(3)

Ilbury, Chantell.

(3)

Institute of Certified Bookkeepers (South Africa)

(3)

Kartajaya, Hermawan, 1947- author.

(3)

(3)

Louw, M. (Marianne)

(3)

(3)

MGM Home Entertainment Inc.

(3)

Machado, Ricardo.

(3)

(3)

Mehta, Deepa, 1949-

(3)

Meyer, Chris, 1961-

(3)

Meyer, Trish, 1961-

(3)

Mintzberg, Henry.

(3)

Museum of Modern Art (New York, N.Y.)

(3)

Neumeier, Marty.

(3)

Ngũgĩ wa Thiongʼo, 1938-

(3)

Norman, Donald A.

(3)

O'Shaughnessy, Michael, 1951-

(3)

Percy, Larry, author.

(3)

(3)

(3)

Ross, Stephen A.

(3)

Rudansky-Kloppers, Sharon.

(3)

Setiawan, Iwan, author.

(3)

Sontag, Susan, 1933-2004.

(3)

(3)

Sunter, Clem, 1944-

(3)

Van Heerden, Neels, 1957-

(3)

(3)

Wiedemann, Julius.

(3)

(2)

Affirnity Advertising and Publishing

(2)

(2)

American Institute of Graphic Arts.

(2)

Armstrong, Gary (Gary M.), author.

(2)

Armstrong, Gary.

(2)

Art Directors Club (New York, N.Y.)

(2)

(2)

Bagraim, Jeffrey, contributor.

(2)

Barry, Pete (Pete S.)

(2)

Bearden, William O., 1945-

(2)

Bedbury, Scott.

(2)

(2)

Bendinger, Bruce.

(2)

(2)

(2)

Bezuidenhout, Rose-Marié.

(2)

Bezuidenhout, Stefan, editor.

(2)

(2)

(2)

Bowerman, Bruce L.

(2)

Boyd, Harper W.

(2)

Buchanan, Jeff.

(2)

Buena Vista Home Entertainment (Firm)

(2)

Buhlungu, S. (Sakhela)

(2)

Bush, Robert P.

(2)

Butler, Judith, 1956-

(2)

(2)

Clements, James P.

(2)

Cooper, Donald R.

(2)

Cummings, Maeve.

(2)

Cunningham, Nicole author.

(2)

(2)

Daniel, John, 1944-2014.

(2)

Das, Nandita, 1969-

(2)

(2)

Designers and Art Directors Association of the United Kingdom.

(2)

(2)

Donnelly, James H.

(2)

Drewniany, Bonnie L.

(2)

Dru, Jean-Marie.

(2)

Du Plessis, Erik.

(2)

Du Plooy, Gertruida M.

(2)

Du Plooy-Cilliers, F. (Franzél), author.

(2)

Durrheim, Kevin.

(2)

(2)

Elliott, Richard H., author.

(2)

Ellis-Chadwick, Fiona, author.

(2)

Engelbrecht, W.H.

(2)

Erasmus, Barney, 1954-

(2)

Felton, George, 1947-

(2)

Fielding, M. L. (Michael L.), author.

(2)

(2)

(2)

(2)

Frank, Robert H.

(2)

Fraser, Craig, 1964-

(2)

Friedman, Thomas L.

(2)

(2)

George, Jennifer M.

(2)

Gido, Jack, 1945-

(2)

Globo Filmes (Firm)

(2)

(2)

Goddard, Simon.

(2)

Gordon, W. Terrence, 1942-

(2)

Grant, Robert M., 1948- author.

(2)

Greenberg, Jerald.

(2)

Greer, Germaine, 1939-

(2)

(2)

(2)

Hadland, Adrian.

(2)

Hair, Joseph F.

(2)

Handley, Jenny.

(2)

Harris, Paul, 1971- author.

(2)

Hennessey, Hubert D.

(2)

Heussner, Tobias, author.

(2)

Hughes, Elaine.

(2)

(2)

(2)

Hussain, Frahaan.

(2)

(2)

Independent Institute of Education.

(2)

Ingram, Thomas N.

(2)

Jeannet, Jean-Pierre.

(2)

Jewler, A. Jerome.

(2)

Johnson, Michael, 1964-

(2)

(2)

Jooste, C. J. (Christiaan Johannes), 1947-

(2)

Jordan, Bradford D.

(2)

Kanuk, Leslie Lazar.

(2)

Kelley, Tom, 1955-

(2)

Kellogg School of Management.

(2)

Khoza, Reuel J.

(2)

Kilmer, Rosemary, author.

(2)

Kilmer, W. Otie, author.

(2)

King, Stephen, 1947-

(2)

Klanten, Robert.

(2)

Format

(1484)

(200)

(55)

Electronic Resources

(42)

Visual Materials

(14)

(13)

Projected graphic

(4)

(2)

(2)

(1)

(1)

Item Category 1

Non-Fiction Books

Prescribed Books

Recommended Books

Reference Books

Theses/Dissertations

Material Type

Audio-visual Material

Prescribed books

Recommended Books

Reference Books

Theses/Dissertations

Language

(1731)

(8)

(6)

(6)

(5)

(3)

(3)

(3)

(2)

(1)

(1)

(1)

(1)

(1)

(1)

Multiple languages

(1)

(1)

(1)

(1)

(1)

No linguistic content

(1)

Shelf Location

On-Shelf Lecturer

On-Shelf Student

Reference Material

Standard shelving location

Publication Date

Subject

Branding (Marketing)

(77)

(75)

(71)

(48)

Brand name products.

(45)

Strategic planning.

(38)

Accounting -- Textbooks.

(37)

(36)

(30)

Internet marketing.

(30)

Creative ability in business.

(28)

Commercial art.

(25)

Communication in marketing.

(25)

Marketing research.

(25)

Graphic design (Typography)

(24)

Marketing -- Management.

(24)

Photography -- Digital techniques.

(24)

(23)

Brand name products -- Management.

(22)

(22)

(22)

(21)

Consumer behavior.

(18)

Creative thinking.

(18)

Entrepreneurship.

(18)

Brand name products -- South Africa.

(17)

Corporations -- Finance.

(17)

(17)

(17)

Video recordings for the hearing impaired.

(17)

Web sites -- Design.

(17)

Advertising copy.

(16)

Industrial management.

(16)

(16)

Success in business.

(16)

(15)

(15)

Social sciences -- Research.

(15)

Accounting -- Problems, exercises, etc.

(14)

(14)

Computer graphics.

(14)

Handbooks and manuals.

(14)

Adobe Photoshop.

(13)

Computer games -- Design.

(13)

Organizational behavior.

(13)

Social sciences -- Research -- Methodology.

(13)

(12)

Business communication.

(12)

(12)

Research -- Methodology.

(12)

(11)

Advertising -- Brand name products.

(11)

(11)

Corporations -- South Africa.

(11)

Organizational effectiveness.

(11)

English language -- Rhetoric.

(10)

Marketing -- South Africa -- Management.

(10)

Microeconomics.

(10)

Report writing.

(10)

Südafrika <Staat>

(10)

Visual communication.

(10)

Advertising -- South Africa.

(9)

Branding (Marketing) -- South Africa.

(9)

Business enterprises -- Finance.

(9)

Commercial statistics.

(9)

Computer animation.

(9)

Computer games -- Programming.

(9)

Creative ability.

(9)

Documentary films.

(9)

Drawing -- Technique.

(9)

Human-computer interaction.

(9)

Photography -- Lighting.

(9)

Strategisch management.

(9)

(8)

Aufsatzsammlung.

(8)

Business names.

(8)

Corporate culture.

(8)

Economic development.

(8)

Image processing -- Digital techniques.

(8)

Industrial management -- Statistical methods.

(8)

(8)

Marketing -- South Africa.

(8)

Organizational change.

(8)

Photography, Artistic.

(8)

(8)

Problems and exercises.

(8)

Product management.

(8)

Public relations.

(8)

Social sciences -- Methodology.

(8)

Strategisches Management.

(8)

(8)

Video games -- Design.

(8)

Advertising campaigns.

(7)

Animation (Cinematography)

(7)

C# (Computer program language)

(7)

Consumers' preferences.

(7)

Criticism, interpretation, etc.

(7)

Developing countries.

(7)

(7)

(7)

(7)

Macroeconomics.

(7)

Manners and customs.

(7)

Mass media -- South Africa.

(7)

(7)

New business enterprises.

(7)

Nonfiction films.

(7)

Sales promotion.

(7)

Small business -- Management.

(7)

(7)

Social responsibility of business.

(7)

(7)

Advertising -- Psychological aspects.

(6)

Arts graphiques.

(6)

Business mathematics.

(6)

College readers.

(6)

Consumers -- Research.

(6)

Corporate image.

(6)

Customer relations.

(6)

Decision making -- Statistical methods.

(6)

Decision making.

(6)

(6)

English language.

(6)

Feature films -- United States.

(6)

Feminist theory.

(6)

Gebrauchsgraphik.

(6)

Industrial design.

(6)

Microsoft Excel (Computer file)

(6)

Music videos -- Production and direction.

(6)

(6)

Oral communication.

(6)

(6)

Packaging -- Design.

(6)

Personnel management -- South Africa.

(6)

Politics and government

(6)

Project management.

(6)

Race relations.

(6)

(6)

Relationship marketing.

(6)

(6)

Sociale aspecten.

(6)

South Africa -- Race relations.

(6)

Südafrika (Staat)

(6)

Target marketing.

(6)

Trademarks -- South Africa.

(6)

(6)

(6)

Web site development.

(6)

Advertising -- Awards -- South Africa.

(5)

Advertising media planning.

(5)

Art publicitaire.

(5)

(5)

Business ethics.

(5)

Business planning.

(5)

(5)

Communication in management.

(5)

Communication in organizations.

(5)

Communication visuelle.

(5)

Consumers' preferences -- South Africa.

(5)

(5)

(5)

(5)

(5)

Economic history.

(5)

(5)

Entrepreneurship -- South Africa.

(5)

Films for the hearing impaired.

(5)

Flash (Computer file)

(5)

(5)

Globalization -- Economic aspects.

(5)

International business enterprises -- Management.

(5)

Interpersonal communication.

(5)

(5)

(5)

(5)

Macroeconomics -- Textbooks.

(5)

Mass media and culture.

(5)

(5)

Public relations -- South Africa.

(5)

Self-actualization (Psychology)

(5)

Social conditions.

(5)

Social psychology.

(5)

South Africa -- Social conditions -- 1994-

(5)

Strategic planning -- Case studies.

(5)

Technological innovations -- Management.

(5)

(5)

Written communication.

(5)

Academic writing.

(4)

(4)

(4)

Art and society.

(4)

(4)

Aspects psychologiques.

(4)

(4)

Business communication -- Problems, exercises, etc.

(4)

Career development.

(4)

Civilization -- History.

(4)

Communication in design.

(4)

Creation (Literary, artistic, etc.)

(4)

Critical thinking.

(4)

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