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25. 
Cover image for Public relations writing : form and style
Public relations writing : form and style
by 
Newsom, Doug.
Format: 
Books
Publication Date 
2011
Excerpt: 
-- Exercises -- Chapter 13: Writing advertising copy -- Advertising as a persuasive force -- Appeal
Available: Copies:
26. 
Cover image for Art & copy
Art & copy
by 
Pray, Doug, director.
Format: 
Video disc
Publication Date 
2010 2009
Excerpt: 
Advertising personnel -- United States -- Biography.
Available: Copies:
27. 
Cover image for The idea writers : copywriting in a new media and marketing era
The idea writers : copywriting in a new media and marketing era
by 
Iezzi, Teressa.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1608/2010035428-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1608/2010035428-d.html
Format: 
Books
Publication Date 
2010
Excerpt: 
Advertising copy.
Available: Copies:
28. 
Cover image for The copy workshop workbook
The copy workshop workbook
by 
Bendinger, Bruce.
Format: 
Books
Publication Date 
2009
Excerpt: 
Advertising copy -- Handbooks, manuals, etc.
Available: Copies:
30. 
Cover image for Copywriting : successful writing for design, advertising and marketing
Copywriting : successful writing for design, advertising and marketing
Copywriting : successful writing for design, advertising and marketing
by 
Shaw, Mark.
Format: 
Books
Publication Date 
2009
Excerpt: 
Advertising copy.
Available: Copies:
31. 
Cover image for The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns
The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns
by 
Barry, Pete (Pete S.)
Format: 
Books
Publication Date 
2008
Excerpt: 
Advertising copy.
Available: Copies:
32. 
Cover image for Portfolio class with Clare :-)
Portfolio class with Clare :-)
by 
McNally, Clare.
Format: 
Books
Publication Date 
2008
Excerpt: 
Advertising copy.
Available: Copies:
33. 
Cover image for Gabay's copywriters' compendium : the definitive creative writer's guide
Gabay's copywriters' compendium : the definitive creative writer's guide
by 
Gabay, J. Jonathan.
Format: 
Books
Publication Date 
2007
Excerpt: 
Advertising copy.
Available: Copies:
34. 
Cover image for Gabay's copywriters' compendium : the definitive professional writer's guide
Gabay's copywriters' compendium : the definitive professional writer's guide
Gabay's copywriters' compendium : the definitive professional writer's guide
by 
Gabay, J. Jonathan, author.
Format: 
Books
Publication Date 
2007
Excerpt: 
Advertising copy.
Available: Copies:
35. 
Cover image for Scholastic journalism
Scholastic journalism
by 
Rolnicki, Tom.
Format: 
Books
Publication Date 
2007
Excerpt: 
style -- Editing copy: coaching writers -- Writing headlines -- Understanding typography and production
Available: Copies:
36. 
Cover image for Advertising now.print
Advertising now.print
Advertising now.print
by 
Wiedemann, Julius.
Inhaltsverzeichnis
Inhaltsverzeichnis
Format: 
Books
Publication Date 
2006
Excerpt: 
Advertising copy.
Available: Copies:
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