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25. 
Cover image for Kellogg on branding in a hyper-connected world
Kellogg on branding in a hyper-connected world
by 
Tybout, Alice M. éditeur intellectuel.
EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2091391&site=ehost-live&scope=site
Format: 
Books
Publication Date 
2019
Excerpt: 
the online age / Brian Sternthal -- Digital brand storytelling / Mohanbir Sawhney -- Branding services
Available: Copies:
26. 
Cover image for Business communication essentials : fundamental skills for the mobile-digital-social workplace
Business communication essentials : fundamental skills for the mobile-digital-social workplace
by 
Bovée, Courtland L., author.
Format: 
Books
Publication Date 
2019 2016
Excerpt: 
Business communication essentials : fundamental skills for the mobile-digital-social workplace /
Available: Copies:
27. 
Cover image for Digital PR
Digital PR
Digital PR
by 
Whatmough, Danny, author.
Format: 
Books
Publication Date 
2019
Excerpt: 
Digital communications.
Available: Copies:
28. 
Cover image for An exploration of consumer tribes and their role in strategic brand communication
An exploration of consumer tribes and their role in strategic brand communication
An exploration of consumer tribes and their role in strategic brand communication
by 
Cressy, Anastacia
Format: 
Manuscript
Publication Date 
2018
Excerpt: 
An exploration of consumer tribes and their role in strategic brand communication / Cressy
Available: Copies:
29. 
Cover image for Media now : understanding media, culture, and technology
Media now : understanding media, culture, and technology
by 
Straubhaar, Joseph D., author.
Format: 
Books
Publication Date 
2018
Excerpt: 
-- Print and digital newspapers -- Magazines -- Recorded music -- Radio -- Film and video -- Television
Available: Copies:
30. 
Cover image for Digital marketing excellence : planning, optimizing and integrating online marketing
Digital marketing excellence : planning, optimizing and integrating online marketing
by 
Smith, P. R. (Paul Russell), 1957- author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1496981&site=ehost-live
Format: 
Books
Publication Date 
2017
Excerpt: 
Digital marketing excellence : planning, optimizing and integrating online marketing / Smith, P. R
Available: Copies:
31. 
Cover image for Political scandal, corruption, and legitimacy in the age of social media
Political scandal, corruption, and legitimacy in the age of social media
by 
Çakır-Demirhan, Derya, editor.
Chapter PDFs via platform: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-2019-1
Format: 
Electronic Resources
Publication Date 
2017
Excerpt: 
Information and communication technologies (ICTs)
Available: Copies:
32. 
Cover image for Politics, protest, and empowerment in digital spaces
Politics, protest, and empowerment in digital spaces
Politics, protest, and empowerment in digital spaces
by 
Ibrahim, Yasmin, editor.
Connect to MyiLibrary resource.
Safari Books Online http://proquest.safaribooksonline.com/?fpi=9781522518624
Format: 
Electronic Resources
Publication Date 
2017
Excerpt: 
Advances in electronic government, digital divide, and regional development (AEGDDRD) book series
Available: Copies:
33. 
Cover image for Digital media and innovation : management and design strategies in communication
Digital media and innovation : management and design strategies in communication
by 
Gershon, Richard A., author.
Format: 
Books
Publication Date 
2017
Excerpt: 
Digital media and innovation : management and design strategies in communication / Gershon, Richard
Available: Copies:
34. 
Cover image for Examining digital communication platforms in creating brand equity in the South African pharmaceutical industry
Examining digital communication platforms in creating brand equity in the South African pharmaceutical industry
Examining digital communication platforms in creating brand equity in the South African pharmaceutical industry
by 
Rankhododo, Tondani.
Format: 
Manuscript
Publication Date 
2016
Excerpt: 
Examining digital communication platforms in creating brand equity in the South African
Available: Copies:
35. 
Cover image for Marketing management
Marketing management
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2016
Excerpt: 
integrated marketing communications -- Managing mass communications: advertising, sales promotions, events
Available: Copies:
36. 
Cover image for The psychology of advertising
The psychology of advertising
by 
Fennis, Bob Michaël, 1968-
Format: 
Books
Publication Date 
2016
Excerpt: 
students, as well as researchers and lecturers in social psychology, marketing, and communications. It is
Available: Copies:
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