A study of female consumer attitudes towards celebrity endorsement of cosmetic products within brand equity in South Africa

Strengthening the visual branding of Pretoria : a case study of Cool Capital

How are tattoos, as a tool to create a personal brand, perceived by South Africans when encountered in the corporate world? : a collective case study on South African perspectives

A qualitative study to unpack how DS Sbu has used his personal brand to create awareness for MoFaya energy drink

Female consumer perception towards brands that perpetuate female stereotypes and those that do not : case study in the South African context

Bloggers, beauty brands and consumer perception: a descriptive case study on the impact of beauty bloggers on brand perception within the South African context

A study based on the work of Aaker to examine if the brand identity of Woolworths has contributed to the growth shown from 2007, through the impact of its identity and image on brand equity

The rules of CrossFit : a case study on CrossFit as a challenger brand to establish brand equity in modern sport

Exploratory study to determine how digital brand strategy is an essential tool for brand building in participation age

Exploring Marie Claire's use of Twitter as a brand relationship tool during the R30 per day scandal : a case study

An exploratory study of how a select group of successful SMEs use social commerce to grow their business in South Africa

An exploratory study [to] determine how Mr Price used bloggers to produce branded content to build brand equity