Advertising : concept and copy / Felton, George, 1947-

advertising -- Public relations and selling -- Public relations and research -- The practice of public

-- Sportswriting -- Television and radio broadcasts -- Online publishing -- In-depth reporting -- Photojournalism

television viewing in postwar America" -- Anna McCarthy, "From screen to site" -- Leopoldina Fortunati, "The

Advertising creative : strategy, copy, design / Altstiel, Tom.

-- Synchronization licenses -- TV movie rights -- new use rights -- Cable television licenses -- Video licenses

media ; Financing and shaping the media : advertising, public relations, and marketing communications

presentations -- 16. Using direct mail and advertising ; Part four. Managing perograms and campaigns : 17

educational television / Shalom M. Fisch -- New media and learning / Becky Herr Stephenson -- Media literacy

Advertising and promotions : an integrated brand approach / Semenik, Richard J.

Television and children -- United States.

-- Advocacy and speechwriting -- Advertising copywriting -- Afterword: communication, the future, and you.