-Store Media -- Social Media -- Direct Response -- Alternative Media -- Gaming -- Ethnic Media -- Sales

Marketing fashion : strategy, branding and promotion / Posner, Harriet, author.

-- Promotional strategy and new media -- Advertising, sales promotion and public relations -- Persoanl selling

-- 15. Advertising and Public Relations -- 16. Personal Selling and Sales Promotion -- 17. Direct and

-- Electronic media -- Social media -- Mobile media -- Out-of-home and transit -- Direct marketing and sales

Sales promotion.

Clients -- The sales promotion letter -- The circular -- Reply to a letter of enquiry -- Reply to a letter

-- section 7. Advertising/promotion metrics -- section 8. Direct marketing metrics -- section 9. Online

wholesaling -- Communicating customer value: advertising and public relations -- Sales promotion and selling

Sales promotion -- Management.

.Product -- 2.6.Price -- 2.7.Place -- 2.8.Promotion -- 2.9.People -- 2.10.Physical evidence -- 2.11.Process

; Setting a price ; Sales promotion ; Advertising ; Public relations ; Sponsorship ; Personal selling