Winning is silver, branding is gold : an investigation of professional triathletes personal brand management

What is the role of sensory and emotional experiences in the marketing of a functional product : the case of Plascon

Investigatigating the existence of racial stereotypes found in South African advertisements with regards to how black african people are depicted

BFF*? : a study exploring the complementary relationship between print magazines and the new media counterparts

Kim Kardashian, we are watching you : reality television and its branding as perceived by Generation-Y over the past decade

Digital magazines : are they taking the "Magazines" out of Cape Town female Generation Y's women's print magazines consumption?

Best laid plans : an exploration into the process of designing a content strategy for social media in the advertising and branding industries

Barbie : from a friend to a friend

What are we really buying, product or experience? : an exploration of sensory marketing tactics used by fashion retails outlets in South Africa

Caffeinated consciousness : exploring the blue movement trend and its effect on the Cape Town's coffee industry

Determine the role and effect a brand champion has on a company's brand equity in the aviation industry

The anthropological influence in advertising : a study of the various social cultural and ethnic forces that may affect buyer behaviour

Customer reactions to a sport event sponsorship : the 2012 Spar Women's 10 km challenge series, KZN

Sowing the seed : exploring the outcomes and future direction of SEED projects to build global citizenship : a South African case study

Addressing barriers to learning : a South African perspective

eMarketing : the essential guide to digital marketing

The nuts 'n bolts of media planning : a comprehensive industry guide

Brands & branding South Africa 2011 : the people's choice.

The annual 2010/11 : advertising, media, marketing and branding

Organisational behaviour : a contemporary South African perspective

An introduction to digital media for business communications (student manual) lesson 23 - 39. Book B

An introduction to digital media for business communications (student manual) lesson 1-22. Book A

Brain scan or scam : exploring South African consumers' awareness and perceptions of neuromarketing

Branding on the edge : an analysis of four alternative case studies that contain elements of 'extreme branding'

Brands and their ambassadors : investigating the effects of celebrities' actions on their brands

Comparison of narrative advertising and mere product placing

An explorative study of the narrative theme of advertising in private banking

From soccer mom and granny to fashion forward and trendy : past to present perception of Woolworths

My broker is in the computer : evaluating the effective service quality of Johannesburg Stock Exchange (JSE) online share-trading websites

The informative content, creative strategies and visual images used in magazine advertisements by make-up brands to create impact, stimulate interest and sell foundation and pressed powder to black consumers : a content analysis

The two sides of employer branding specialisation : exploring the concept and value of employer branding within a company : internal marketing

The value of brand affiliation with lifestyle brands (Love Life and Diners Club)

What colour is your poison? : on what basis, referring to packaging, do adults choose sweet products? : furthermore, to what extent are adults influenced by colour in the decision making process?

Brand management

Behavior in organizations.

From Groot Constantia to Google, 1685 to 2010 : a colourful history of brands and branding in South Africa

33rd Loeries annual

Flash point Fire rescue: a thrilling game of fighting fire, rescuing victims and teamwork

Understanding financial statements

The annual 2009/10 : advertising, media, marketing and branding

Something unknown is doing we don't know what

Forbidden island adventure...if you dare

Integrated marketing communication : a contemporary approach

Economics : global and Southern African perspectives

Brands & branding in South Africa 2010 : brands- the people's choice.

Organizational behavior : essentials for improving performance and commitment

The 32nd Loeries annual

Analysis on the product placement of pop culture brands in the TV series Gossip Girl as perceived by generation ...

Organisational behaviour : global and Southern African perspectives

Public relations : African perspectives

Meatball sundae : how new marketing is transforming the business world (and how to thrive in it)

Utopia

Brands & branding 09 : the encyclopaedia of brands & branding in South Africa.

Raise your profile

Milking the rhino

The colour of our skin?

Manufacturing consent : Noam Chomsky and the media