Cross sectional qualitative personal interviews to describe the extent to which racially diverse print advertsements increase consumer acceptance of South African retail in Cape Town

Sensory marketing, consumer psychology and the future of branding within the airline industry Singapore Airlines

An exploratory, triangulated study to determine the extent to which brands influence gender perfomativity in Cape Town

The rules of CrossFit : a case study on CrossFit as a challenger brand to establish brand equity in modern sport

What public perceptions exist, and how they differ to the intended message (brand image vs brand identity) of small challenger brands in the jewellery industry, which could create barriers to market entry?

The effect of corporate rebranding : National Lotteries Commission perspective

Strengthening the visual branding of Pretoria : a case study of Cool Capital

Analysing how the EFF have built their brand in the last 4 years

An exploration of whether the direct representation of feminine cues for Carling Black Label's advertising tarnishes it brand quality

The effects of internal branding on medical representative in leading pharmaceutical company in South Africa

Petroleum companies are the entithesis of environmental sustainability : can a petroleum company become an environmentally sustainable ...

Exploring Marie Claire's use of Twitter as a brand relationship tool during the R30 per day scandal : a case study