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25.

Brand management

Klopper, H. B., 1974-

Format:

Books

Publication Date

2011

Excerpt:

geographic boundaries -- Building a brand dashboard -- Personal branding.

Available: Copies:

26.

Strategic information systems management

Grant, Kevin, 1968-

View this book online, via DawsonERA, both on- and off-campus
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018860995&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2010

Excerpt:

maturity of IT governance -- Corporate Governance of Information Communications Technology -- Building

Available: Copies:

27.

Principles of marketing

Kotler, Philip.

Format:

Books

Publication Date

2010

Excerpt:

, services and brands : building customer value -- New-product development and product life-cycle strategies

Available: Copies:

28.

Electronic commerce 2004 : a managerial perspective

Turban, Efraim.

Format:

Books

Publication Date

2004

Excerpt:

impacts of EC -- -- pt. 7. Application development -- 18. Building e-commerce applications and

Available: Copies:

29.

Macromedia Flash MX 2004 for Windows and Macintosh

Ulrich, Katherine.

Format:

Books

Publication Date

2004

Excerpt:

-- Building buttons for interactivity -- Basic interactivity using behaviors -- Authoring utilities -- Using

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