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1. 
Cover image for Sales management
by 
Calvin, Robert J.
Format: 
Books
Publication Date 
2001
Excerpt: 
-on instruction found in today's finest business schools and executive education seminars, then outlines a step
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2. 
Cover image for Marketing in travel and tourism
by 
Middleton, Victor T. C.
Format: 
Books
Publication Date 
2001
Excerpt: 
marketing strategy for a pioneering micro-business -- RCI Europe: marketing for a timeshare exchange company.
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3. 
Cover image for Strategic management : concepts
by 
David, Fred R.
Format: 
Books
Publication Date 
2001
Excerpt: 
-- Ch. 2. The Business Mission -- Ch. 3. The External Assessment -- Ch. 4. The Internal Assessment -- Ch
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by 
Aaker, David A.
Format: 
Books
Publication Date 
1998
Excerpt: 
-- Internal Analysis -- Creating a Vision for the Business -- Strategy Identification and Selection
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