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000IIE
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1. 
Cover image for Consumer behavior
by 
Schiffman, Leon G.
Format: 
Books
Publication Date 
2004
Excerpt: 
Change -- 9. Communication and Consumer Behavior -- pt. III. Consumers in their social and cultural
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by 
Gelderblom, D.
Format: 
Books
Publication Date 
2003
Excerpt: 
Social institutions / Gelderblom, D.
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3. 
Cover image for Persuasive communication skills : public speaking
by 
Steinberg, Sheila.
Format: 
Books
Publication Date 
1999
Excerpt: 
-points -- Verbal messages -- Theories of persuasion -- Attitude-change theory -- Learning theories -- Classical
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