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25. 
Cover image for Public relations writing : form and style
by 
Newsom, Doug.
Format: 
Books
Publication Date 
2011
Excerpt: 
-- Positioning -- Behavior -- Basic guidelines for writing advertising copy -- Purpose -- Objective facts
Available: Copies:
26. 
Cover image for Contemporary sport management
by 
Pedersen, Paul Mark.
Format: 
Books
Publication Date 
2011
Excerpt: 
facility and event management / Sport consumer behavior / Legal considerations in sport management
Available: Copies:
27. 
Cover image for Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2010
Excerpt: 
gain customer insights -- Consumer markets and consumer buyer behavior -- Business markets and business
Available: Copies:
by 
Robbins, Stephen P., 1943-
Format: 
Electronic Resources
Publication Date 
2009
Excerpt: 
Organisational behaviour : global and Southern African perspectives / Robbins, Stephen P., 1943-
Available: Copies:
29. 
Cover image for Marketing management : a strategic decision-making approach
by 
Mullins, John W. (John Walker)
Format: 
Books
Publication Date 
2008
Excerpt: 
. Understanding consumer buying behavior -- ch. 5. Understanding organizational markets and buying behavior -- ch
Available: Copies:
30. 
Cover image for Sport marketing
by 
Mullin, Bernard James.
Format: 
Books
Publication Date 
2007
Excerpt: 
-specific context. Students will learn how to build a sport marketing plan, study the behaviors of sport consumers
Available: Copies:
31. 
Cover image for Consumers
by 
Arnould, Eric J.
Format: 
Books
Publication Date 
2004
Excerpt: 
Consumer behavior -- United States.
Available: Copies:
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