shaking your company to its foundation through new attitudes and approaches to customers, products, and

-- Individual behavior in organizations. Individual differences: personality, attitudes, abilities, and emotions

sophisticated young graduate, and her clashes with men who subscribe to traditional attitudes and values towards

-points -- Verbal messages -- Theories of persuasion -- Attitude-change theory -- Learning theories -- Classical

, emotions, and psychographics -- Customer attitudes: cognitive and affective -- Market differentiation and

attitudes -- Attitude reinforcement and change -- Demographics and social class -- Personality and lifestyle

evolving social, economic and political forces that have shaped our attitudes to sex.