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25. 
Cover image for Interaction design : beyond human-computer interaction
by 
Sharp, Helen, author.
Format: 
Books
Publication Date 
2019
Excerpt: 
Inclusiveness; 1.7 Usability and User Experience Goals; 1.7.1 Usability Goals; 1.7.2 User Experience Goals1.7.3
Available: Copies:
26. 
Cover image for The age of surveillance capitalism : the fight for a human future at the new frontier of power
by 
Zuboff, Shoshana, 1951- author.
Format: 
Books
Publication Date 
2019
Excerpt: 
-- Rendition :from experience to data -- Rendition from the depths -- Make them dance -- The right to the
Available: Copies:
27. 
Cover image for Kellogg on branding in a hyper-connected world
by 
Tybout, Alice M. éditeur intellectuel.
Format: 
Books
Publication Date 
2019
Excerpt: 
digital world / Cindy Halvorsen -- Customer experience : the new frontier of branding / Sergio Pereira
Available: Copies:
by 
Stokes, Rob (eMarketing specialist)
Format: 
Books
Publication Date 
2018 2011
Excerpt: 
strategy -- Create Optimal workshop voucher -- User experience design -- Balsamiq voucher -- Web
Available: Copies:
29. 
Cover image for Strategic brand management
by 
Elliott, Richard H., author.
Format: 
Books
Publication Date 
2018
Excerpt: 
book draws on contemporary sociology, anthropology, and social theory, but the authors' wide experience
Available: Copies:
30. 
Cover image for Marketing 4.0 : moving from traditional to digital
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
ways to encourage it, and strategies for growing one customized experience at a time using powerful
Available: Copies:
31. 
Cover image for Handbook on place branding and marketing
by 
Campelo, Adriana, editor.
Format: 
Regular print
Publication Date 
2017
Excerpt: 
Story? / Stephen Brown -- Part 4: Urban issues -- 12. Mobility, Marketing, and the Experience of the
Available: Copies:
32. 
Cover image for UX for beginners : a crash course in 100 short lessons
by 
Marsh, Joel, author.
Format: 
Books
Publication Date 
2016
Excerpt: 
-- How experience changes experience -- Visual design principles. Visual weight (contrast and size
Available: Copies:
33. 
Cover image for Experiential marketing : secrets, strategies, and success stories from the world's greatest brands
by 
Smith, Kerry, 1963- author.
Format: 
Books
Publication Date 
2016
Excerpt: 
-- Anatomy of an experiential marketing -- Digital plus live -- Experience design -- Proving performance and
Available: Copies:
34. 
Cover image for Advertising and integrated brand promotion
by 
O'Guinn, Thomas C.
Format: 
Books
Publication Date 
2015
Excerpt: 
real-world applications. The book's integrated learning experience gives you hands-on practice putting
Available: Copies:
35. 
Cover image for Autodesk 3ds max 2016
by 
Derakhshani, Randi, author.
Format: 
Books
Publication Date 
2015
Excerpt: 
learning objectives, and then launches into hands-on tutorials that give you firsthand experience and a
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36. 
Cover image for The art of game design : a book of lenses
by 
Schell, Jesse.
Format: 
Books
Publication Date 
2015
Excerpt: 
experience takes place in a venue -- 4. The experience rises out of a game -- 5. The game consists of
Available: Copies:
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