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169. 
Cover image for Successful project management in South Africa
Successful project management in South Africa
by 
Gido, Jack, 1945- author.
Format: 
Books
Publication Date 
2022
Excerpt: 
-- Developing project proposals -- Part II: Planning, performing, and controlling a project -- Defining scope
Available:
Copies:
170. 
Cover image for Digital marketing
Digital marketing
Digital marketing
by 
Chaffey, Dave 1963- VerfasserIn.
Format: 
Books
Publication Date 
2022
Excerpt: 
Strategic planning.
Available:
Copies:
172. 
Cover image for Brand metrics measuring brand efficacy along the customer journey
Brand metrics measuring brand efficacy along the customer journey
Brand metrics measuring brand efficacy along the customer journey
by 
Kall, Jacek VerfasserIn.
Format: 
Books
Publication Date 
2022
Excerpt: 
for advanced undergraduate and postgraduate students of Strategic Brand Management, Marketing Planning
Available:
Copies:
173. 
Cover image for Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement
Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement
Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement
by 
Rowles, Daniel, author.
Format: 
Books
Publication Date 
2022
Excerpt: 
robust framework for brand planning, identity, channel selection and measuring the effectiveness of
Available:
Copies:
174. 
Cover image for Contemporary strategy analysis
Contemporary strategy analysis
Contemporary strategy analysis
by 
Grant, Robert M., 1948- author.
Format: 
Books
Publication Date 
2022
Excerpt: 
Strategic planning.
Available:
Copies:
175. 
Cover image for Social media marketing
Social media marketing
Social media marketing
by 
Tuten, Tracy L., 1967- author.
Format: 
Books
Publication Date 
2021
Excerpt: 
social media -- Social media marketing strategy -- Tactical planning and execution -- Social community
Available:
Copies:
176. 
Cover image for Marketing management : a South African perspective
Marketing management : a South African perspective
Marketing management : a South African perspective
by 
Cant, M. C. (Michael Colin), 1957- editor.
Format: 
Books
Publication Date 
2021
Excerpt: 
evidence -- Marketing planning, implementation and control -- People, process and physical evidence
Available:
Copies:
177. 
Cover image for Contemporary management principles
Contemporary management principles
Contemporary management principles
by 
Brevis, Tersia, 1967-
EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=3124101&site=ehost-live&scope=site
Format: 
Books
Publication Date 
2021
Excerpt: 
responsibility and corporate governance -- Workforce diversity -- pt. III. Planning. Principles of planning
Available:
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178. 
Cover image for How to future : leading and sense-making in an age of hyperchange
How to future : leading and sense-making in an age of hyperchange
How to future : leading and sense-making in an age of hyperchange
by 
Smith, Scott, 1967- author.
Format: 
Books
Publication Date 
2020
Excerpt: 
Strategic planning.
Available:
Copies:
179. 
Cover image for First steps in research
First steps in research
First steps in research
by 
Maree, Kobus, 1951-
Format: 
Books
Publication Date 
2020
Excerpt: 
The research question -- The language of research -- Planning a research proposal -- Introducing
Available:
Copies:
180. 
Cover image for Strategic brand management
Strategic brand management
Strategic brand management
by 
Chernev, Alexander, author
Format: 
Books
Publication Date 
2020
Excerpt: 
Part four: brand analysis and planning: measuring brand impact-- Developing a strategic brand
Available:
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Advertising Media Association of South Africa.
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Brevis, Tersia, 1967-
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Cant, M. C. (Michael Colin), 1957- editor.
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