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25.

Cover image for Advertising now! Online

Advertising now! Online

by

Wiedermann, Julius.

Format:

Books

Publication Date

2006

Excerpt:

Advertising now! Online / Wiedermann, Julius.

Available: Copies:

26.

Cover image for Art and advertising

Art and advertising

by

Gibbons, Joan.

Table of contents
Contributor biographical information
Publisher description

Format:

Books

Publication Date

2005

Excerpt:

Art and advertising / Gibbons, Joan.

Available: Copies:

27.

Cover image for Strategic advertising management

Strategic advertising management

by

Percy, Larry.

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip0511/2005012353.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014164960&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0725/2005012353-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0639/2005012353-d.html

Format:

Books

Publication Date

2005

Excerpt:

Strategic advertising management / Percy, Larry.

Available: Copies:

28.

Cover image for Photography in advertising

Photography in advertising

by

Eriksson, Peer.

Format:

Books

Publication Date

2004

Excerpt:

Photography in advertising / Eriksson, Peer.

Available: Copies:

29.

Cover image for Advertising : principles & practice

Advertising : principles & practice

Advertising : principles & practice

by

Wells, William, 1926-

Format:

Books

Publication Date

2003

Excerpt:

Advertising : principles & practice / Wells, William, 1926-

Available: Copies:

30.

Cover image for The advertising handbook

The advertising handbook

by

Brierley, Sean, 1966-

Table of contents http://catdir.loc.gov/catdir/toc/fy041/2003274909.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0650/2003274909-d.html
Inhaltsverzeichnis The advertising handbook

Format:

Books

Publication Date

2002

Excerpt:

The advertising handbook / Brierley, Sean, 1966-

Available: Copies:

31.

Cover image for The advertising handbook

The advertising handbook

The advertising handbook

by

Brierley, Sean, 1966-

Table of contents http://catdir.loc.gov/catdir/toc/fy041/2003274909.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0650/2003274909-d.html
Inhaltsverzeichnis The advertising handbook

Format:

Books

Publication Date

2002

Excerpt:

The advertising handbook / Brierley, Sean, 1966-

Available: Copies:

32.

Cover image for No-copy advertising

No-copy advertising

by

Dzamic, Lazar.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009731226&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009731226&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2001

Excerpt:

No-copy advertising / Dzamic, Lazar.

Available: Copies:

33.

Cover image for The advertising handbook

The advertising handbook

by

Brierley, Sean, 1966-

Format:

Books

Publication Date

1995

Excerpt:

The advertising handbook / Brierley, Sean, 1966-

Available: Copies:

34.

Cover image for Library of advertising

Library of advertising

by

Johnson, Axel Petrus, 1875-

Format:

Books

Publication Date

2009 1913

Excerpt:

Library of advertising / Johnson, Axel Petrus, 1875-

Available: Copies:

35.

Cover image for Advertising media planning

Advertising media planning

by

Sissors, Jack Zanville, 1919-

Contributor biographical information http://catdir.loc.gov/catdir/bios/mh051/2002022717.html
Publisher description http://catdir.loc.gov/catdir/description/mh051/2002022717.html

Format:

Books

Publication Date

2002

Excerpt:

Advertising media planning / Sissors, Jack Zanville, 1919-

Available: Copies:

36.

Cover image for Advertising : a framework

Advertising : a framework

Advertising : a framework

by

Lane, W. Ronald, 1940-

Format:

Books

Publication Date

2001

Excerpt:

Advertising : a framework / Lane, W. Ronald, 1940-

Available: Copies:

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Author

Independent Institute of Education. Vega School of Brand Leadership.

(20)

Affinity Advertising and Publishing.

(17)

Kotler, Philip.

(11)

Belch, George E. (George Edward), 1951-

(10)

Independent Institute of Education. Design School Southern Africa.

(9)

Arens, William F.

(8)

Belch, Michael A.

(8)

Shimp, Terence A.

(8)

McDonald, Malcolm.

(7)

(6)

Clow, Kenneth E.

(6)

Heller, Steven.

(6)

(6)

Tuten, Tracy L., 1967- author.

(6)

Advertising Media Association of South Africa.

(5)

Cateora, Philip R.

(5)

(5)

Aitchison, Jim.

(4)

Bowen, John (John T.), 1948-

(4)

Branston, Gill.

(4)

Drewniany, Bonnie L.

(4)

Graham, John L.

(4)

Heimann, Jim, 1948-

(4)

Koekemoer, Ludi.

(4)

Kotler, Philip, author.

(4)

Lindström, Martin, 1970-

(4)

Makens, James C.

(4)

(4)

(4)

Semenik, Richard J.

(4)

Solomon, Michael R., author.

(4)

(4)

Allen, Chris T.

(3)

(3)

Arens, Christian.

(3)

Armstrong, Gary (Gary M.)

(3)

Art Directors Club (New York, N.Y.)

(3)

Art Directors Club of Europe.

(3)

(3)

Botha, J. A. R. (Johan Abraham Reinart), 1953-

(3)

(3)

Brierley, Sean, 1966-

(3)

(3)

Dru, Jean-Marie.

(3)

Duncan, Tom (Thomas R.)

(3)

(3)

Heath, Joseph, 1967-

(3)

Institute of Marketing.

(3)

Jewler, A. Jerome.

(3)

(3)

(3)

McAdams, Katherine C.

(3)

Mersham, G. M. (Gary Malcolm), 1949-

(3)

(3)

Nieuwenhuizen, C. (Cecile)

(3)

O'Guinn, Thomas C.

(3)

Pricken, Mario.

(3)

(3)

Pritchard, Annette.

(3)

Rivkin, Steve, 1947-

(3)

Roberts, Kevin, 1949-

(3)

Smith, Ronald D., 1948-

(3)

Wheeler, Alina.

(3)

Affinity Advertising & Publishing

(2)

Affirnity Advertising and Publishing

(2)

Altstiel, Tom, author.

(2)

Andrews, J. Craig.

(2)

Angelopulo, G. C. (George Charles), 1956-

(2)

Armstrong, Gary (Gary M.), author.

(2)

(2)

Barfoot, Caroline.

(2)

Barry, Pete (Pete S.)

(2)

Bendinger, Bruce.

(2)

Berger, Arthur Asa, 1933-

(2)

Bhargava, Rohit.

(2)

Brott, Armin A.

(2)

Brown, Richard, 1971-

(2)

Burnett, John, 1944-

(2)

Burtenshaw, Ken.

(2)

Butterfield, Leslie, 1952-

(2)

Christians, Clifford G.

(2)

Cravens, David W.

(2)

Deitel, Harvey M., 1945-

(2)

Deitel, Paul J.

(2)

Du Plessis, Erik.

(2)

(2)

(2)

Egan, John, 1952- author.

(2)

Engel, James F.

(2)

Fearn-Banks, Kathleen.

(2)

Felton, George, 1947-

(2)

Fennis, Bob Michaël, 1968-

(2)

Geldenhuys, P. (Pieter)

(2)

Gerstman, Richard.

(2)

Goddard, Simon.

(2)

Gordon, David, 1935-

(2)

(2)

Grow, Jean, author.

(2)

(2)

Hackley, Christopher E.

(2)

Hackley, Christopher E., author.

(2)

Hackley, Rungpaka Amy, author.

(2)

Hansen, Anders, 1957-

(2)

Haynes, Jim, 1937-

(2)

(2)

Hollis, Richard.

(2)

Horberry, Roger.

(2)

(2)

Hutt, Michael D.

(2)

Independent Institute of Education. Vega School

(2)

Independent Institute of Education. Vega School.

(2)

Institute of Practitioners in Advertising.

(2)

Johnson, Michael, 1964-

(2)

Jones, John Philip.

(2)

Keller, Kevin Lane, 1956-

(2)

Kellogg School of Management.

(2)

(2)

Lamb, Charles W.

(2)

Landa, Robin, author.

(2)

Lane, W. Ronald, 1940-

(2)

(2)

Levinson, Jay Conrad.

(2)

(2)

Marsh, Charles, 1955-

(2)

McCarthy, E. Jerome (Edmund Jerome)

(2)

Meyers, Herbert M.

(2)

Millward Brown (Firm)

(2)

Mooij, Marieke K. de, 1943-

(2)

Morgan, Adam, 1969-

(2)

Moriarty, Sandra E. (Sandra Ernst)

(2)

Morrison, Alastair M.

(2)

Mueller, Barbara, 1958-

(2)

Mulder, D. (Dalmé)

(2)

Muller, Gordon, 1952-

(2)

(2)

Ogilvy, David, 1911-1999.

(2)

(2)

Papson, Stephen.

(2)

(2)

Potter, W. James.

(2)

Quirk eMarketing (Firm)

(2)

(2)

Roman, Kenneth.

(2)

Rossiter, John R.

(2)

Russell, Thomas, 1941-

(2)

Sadler, Eamonn.

(2)

Schaeffler, Jimmy.

(2)

Scott, David Meerman.

(2)

Seitel, Fraser P.

(2)

(2)

Short, Bonnie Poovey.

(2)

Silverman, George, 1942-

(2)

Singer, Dorothy G.

(2)

Singer, Jerome L.

(2)

Skinner, J. C. (J. Chris)

(2)

Smith, P. R. (Paul Russell), 1957-

(2)

Speh, Thomas W.

(2)

Stokes, Rob (eMarketing specialist)

(2)

Stroebe, Wolfgang.

(2)

Sunday times (Johannesburg, South Africa)

(2)

Sutherland, Max.

(2)

Tellis, Gerard J., 1950-

(2)

Thorson, Esther.

(2)

Van Heerden, Neels, 1957-

(2)

Van Nieuwenhuizen, P. J. J.

(2)

Weigold, Michael F., 1958-

(2)

Wells, William, 1926-

(2)

Yopp, Jan Johnson.

(2)

Young, Antony, 1964-

(2)

(2)

Aaker, David A.

(1)

Abbey, James R.

(1)

Acuff, Dan S., 1942-

(1)

Adam and Charles Black (Firm)

(1)

(1)

Adams, Rob, 1959-

(1)

Adie, Lauren Amy.

(1)

Affinity Advertising & Publishing.

(1)

Affinity Advertising and Publishing

(1)

Alexander, Janet E.

(1)

Allen, Chris T., author.

(1)

Allen, Kathleen R.

(1)

Alozie, Emmanuel C.

(1)

Alper, Loretta.

(1)

Alter, Gidon Hillel.

(1)

Altstiel, Tom. Advertising strategy.

(1)

American Hotel & Motel Association. Educational Institute.

(1)

American Institute of Graphic Arts.

(1)

American Marketing Association.

(1)

Anderson, Chris, 1961-

(1)

(1)

Andrews, J. Craig, author.

(1)

Angelopoulo, G. C.

(1)

Angelopulo, G. C. (George Charles), 1956- editor.

(1)

Angelopulo, G.C

(1)

(1)

Applied Econometrics Association.

(1)

Arens William F.

(1)

Argenti, Paul A.

(1)

Armstrong, Gary.

(1)

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(20)

(9)

(3)

(1)

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(913)

(3)

(3)

(2)

(1)

(1)

(1)

(1)

Library

Shelf Location

Publication Date

Subject

(178)

(100)

Communication in marketing.

(52)

Branding (Marketing)

(46)

Internet marketing.

(43)

Brand name products.

(36)

Marketing -- Management.

(34)

Sales promotion.

(34)

Advertising -- Brand name products.

(28)

Commercial art.

(28)

Advertising copy.

(26)

Internet advertising.

(26)

(26)

(24)

Advertising -- South Africa.

(22)

Public relations.

(22)

Brand name products -- South Africa.

(20)

Advertising -- Psychological aspects.

(17)

(17)

Advertising media planning.

(15)

Consumer behavior.

(15)

Advertising campaigns.

(14)

Marketing -- South Africa.

(14)

Tourism -- Marketing.

(14)

(13)

(13)

Corporations -- South Africa.

(12)

(12)

Advertising -- Social aspects.

(11)

Electronic commerce.

(11)

Export marketing.

(11)

(11)

Hospitality industry -- Marketing.

(11)

(11)

(9)

Advertising -- Handbooks, manuals, etc.

(9)

Advertising layout and typography.

(9)

Branding (Marketing) -- South Africa.

(9)

Entrepreneurship.

(9)

Advertising -- Research.

(8)

Consumers' preferences.

(8)

(8)

Direct marketing.

(8)

(8)

Marketing research.

(8)

Small business -- Management.

(8)

Strategic planning.

(8)

Trademarks -- South Africa.

(8)

Consumers -- Attitudes.

(7)

Consumers' preferences -- South Africa.

(7)

(7)

Marketing -- Planning.

(7)

Mass media -- Moral and ethical aspects.

(7)

Mass media -- South Africa.

(7)

Online social networks.

(7)

Product management.

(7)

(7)

Advertising -- Awards -- South Africa.

(6)

Brand name products -- Management.

(6)

Brand name products -- Marketing -- Management.

(6)

Creative ability in business.

(6)

Graphic design (Typography)

(6)

(6)

International business enterprises.

(6)

Marketing -- South Africa -- Management.

(6)

(6)

(6)

Tourisme -- Marketing.

(6)

Trademarks -- Design.

(6)

Word-of-mouth advertising.

(6)

Advertising -- United States -- History -- 20th century.

(5)

Advertising agencies.

(5)

Advertising media planning -- South Africa.

(5)

Art publicitaire.

(5)

Aufsatzsammlung.

(5)

Business writing.

(5)

(5)

Communication in management.

(5)

Consumers -- Psychology.

(5)

Grafische vormgeving.

(5)

Handbooks and manuals.

(5)

Intercultural communication.

(5)

(5)

(5)

Marketing -- Social aspects.

(5)

Mass media and business -- South Africa.

(5)

Mass media and business.

(5)

(5)

Mobile commerce.

(5)

New business enterprises -- Management.

(5)

Public relations -- Authorship.

(5)

(5)

Advertising -- Australia -- Periodicals.

(4)

Advertising -- Cross-cultural studies.

(4)

Advertising -- Tourism.

(4)

Advertising copy -- Handbooks, manuals, etc.

(4)

Business communication.

(4)

Commercial art -- History.

(4)

Commercial art -- Technique.

(4)

Communication, International.

(4)

(4)

Customer relations.

(4)

English language -- Business English -- Problems, exercises, etc.

(4)

Gebrauchsgraphik.

(4)

Internet marketing -- Case studies.

(4)

Layout (Printing)

(4)

Market segmentation.

(4)

Marketing -- Australia -- Periodicals.

(4)

Marketing -- Management -- Case studies.

(4)

Mass media -- Authorship.

(4)

Mass media -- Political aspects.

(4)

Mass media -- United States.

(4)

Relationship marketing.

(4)

Senses and sensation.

(4)

Success in business.

(4)

Target marketing.

(4)

(4)

(4)

Video recordings for the hearing impaired.

(4)

Viral marketing.

(4)

Visual communication.

(4)

Web sites -- Design.

(4)

Women in mass media.

(4)

Advertising -- Case studies.

(3)

Advertising -- Fashion.

(3)

Advertising -- Management.

(3)

Advertising -- Textbooks.

(3)

Advertising -- United States.

(3)

Advertising and children -- United States.

(3)

Advertising and children.

(3)

Advertising as Topic.

(3)

Advertising laws -- South Africa.

(3)

Application software -- Development.

(3)

BUSINESS & ECONOMICS -- Advertising & Promotion.

(3)

Brand name products -- South Africa

(3)

Branding (Marketing) -- Awards -- South Africa.

(3)

Business enterprises -- Computer networks.

(3)

Business names.

(3)

Campagnes publicitaires -- Cas, Études de.

(3)

(3)

Child consumers -- United States.

(3)

Child consumers.

(3)

Commercial art -- Europe.

(3)

Communication in organizations.

(3)

Communication in politics -- United States.

(3)

Communication in politics.

(3)

Communication visuelle.

(3)

(3)

Consumer behavior -- Cross-cultural studies.

(3)

Consumption (Economics) -- Social aspects.

(3)

Corporate culture.

(3)

Corporate image.

(3)

Corporations -- South Africa

(3)

(3)

Counterculture.

(3)

Documentary films.

(3)

Empresas internacionales.

(3)

Graphic arts -- History.

(3)

Industrial management.

(3)

Information society.

(3)

(3)

(3)

Marketing -- Case studies.

(3)

Marketing -- Psychological aspects.

(3)

Marketing channels.

(3)

Marknadsföring.

(3)

Marktforschung.

(3)

Mass media -- Audiences.

(3)

Mass media -- Australia -- Periodicals.

(3)

Mass media -- Dictionaries.

(3)

Mass media and children -- United States.

(3)

Mass media and children.

(3)

(3)

(3)

(3)

Nonfiction films.

(3)

Online social networks -- Economic aspects.

(3)

Persuasion (Psychology)

(3)

Political campaigns -- United States.

(3)

Positioning (Advertising)

(3)

Produits de marque.

(3)

Public relations -- Management.

(3)

Relations publiques.

(3)

Sales promotion -- South Africa.

(3)

Small business marketing.

(3)

Television advertising.

(3)

(3)

(3)

Werbepsychologie.

(3)

Accueil (Tourisme) -- Marketing.

(2)

Administración de mercadeo.

(2)

Advertising -- Audio-visual equipment.

(2)

Advertising -- Awards -- Europe.

(2)

Advertising -- Brand name products -- South Africa.

(2)

Advertising -- Design.

(2)

Advertising -- Europe -- Design.

(2)

Advertising -- History.

(2)

Advertising -- Language.

(2)

Advertising -- Periodicals.

(2)

Advertising -- Pictorial works.

(2)

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