Advertising and promotion : an integrated marketing communications perspective / Belch, George E

Internet advertising.

implications / Nancy Snow -- The medium : global technologies and organizations -- The Internet : the evolving

Elisenda Ardévol -- Gender and sexuality in the Internet era / Panayiota Tsatsou -- Gay for pay: the

BUSINESS & ECONOMICS / Advertising & Promotion.

-- Electronic media regulation : from radio to the Internet -- Obscenity, indecency, and violence : social norms

Advertising campaigns -- Case studies.

Internet advertising.

.Anatomy of an Application -- 2.4.Overview of the Internet -- 2.4.1.Protocols -- 2.4.2.Internet Addressing

-- Marketing in the digital age. Internet marketing ; Social media marketing ; Mobile marketing ; Databases for

characterized by its focus on: Convergence: In addition to separate chapters on the Internet and the Video Games

and advertising policies in the US and beyond / Amy Beth Jordan and Joelle Sano Gilmore -- Internet