A quantitative exploration of South African consumer's perception and response to Mc Donald's product adaptation

An investigation into MTN's interaction with customers and how these can impact customer perception of their brand

To what extend does brand value and equity play a role in consumer perception in the context of 'freemium' games?

Female consumer perception towards brands that perpetuate female stereotypes and those that do not : case study in the South African context

Bloggers, beauty brands and consumer perception: a descriptive case study on the impact of beauty bloggers on brand perception within the South African context

Does the colour of the beer bottle influence South African consumers' perception of the brand?

Exploring the impact of Facebook on students' personal brands and ideas of self-perception online and offline

An investigation into how to change the negative perception of the taxi industry that has been portrayed by media

Natural hair : understanding the degree of influence African-American media images have on black South African women and how these influences alter the perception of natural hair and beauty as a whole

Perception and reality of the Internet of Things : what is the disconnect between the general public perception of the Internet of Things to the reality of what it is and what it can do?