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27. 
Cover image for No B.S. grassroots marketing : the ultimate no holds barred take no prisoners guide to growing sales and profits of local small businesses
No B.S. grassroots marketing : the ultimate no holds barred take no prisoners guide to growing sales and profits of local small businesses
No B.S. grassroots marketing : the ultimate no holds barred take no prisoners guide to growing sales and profits of local small businesses
by 
Kennedy, Dan S., 1954-
Format: 
Books
Publication Date 
2012
Excerpt: 
not so great outdoors-from billboards to lawn signs-getting more while spending less -- Publicity
Available: Copies:
28. 
Cover image for Rethinking reputation : how PR trumps marketing and advertising in the new media world
Rethinking reputation : how PR trumps marketing and advertising in the new media world
Rethinking reputation : how PR trumps marketing and advertising in the new media world
by 
Seitel, Fraser P.
Format: 
Books
Publication Date 
2012
Excerpt: 
Internet in publicity.
Available: Copies:
29. 
Cover image for Collecting, managing, and assessing data using sample surveys
Collecting, managing, and assessing data using sample surveys
Collecting, managing, and assessing data using sample surveys
by 
Stopher, Peter R.
Format: 
Books
Publication Date 
2012
Excerpt: 
and increasing response rates -- Design issues affecting nonresponse -- Survey publicity -- Use of
Available: Copies:
30. 
Cover image for An introduction to political communication
An introduction to political communication
An introduction to political communication
by 
McNair, Brian, 1959-
Format: 
Books
Publication Date 
2011
Excerpt: 
Publicité.
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32. 
Cover image for Public relations writing : form and style
Public relations writing : form and style
Public relations writing : form and style
by 
Newsom, Doug.
Format: 
Books
Publication Date 
2011
Excerpt: 
writer -- Defining public relations -- Analyzing, predicting and counseling -- Advertising, publicity and
Available: Copies:
33. 
Cover image for Hands-on social marketing : a step-by-step guide to designing change for good
Hands-on social marketing : a step-by-step guide to designing change for good
Hands-on social marketing : a step-by-step guide to designing change for good
by 
Weinreich, Nedra Kline.
Format: 
Books
Publication Date 
2011
Excerpt: 
implementation plan -- Planning and buying traditional media -- Engaging in social media -- Generating publicity
Available: Copies:
34. 
Cover image for The new relationship marketing : how to build a large, loyal, profitable network using the social Web
The new relationship marketing : how to build a large, loyal, profitable network using the social Web
The new relationship marketing : how to build a large, loyal, profitable network using the social Web
by 
Smith, Mari, 1966-
Format: 
Books
Publication Date 
2011
Excerpt: 
comprised of quality relationships that garner leads, publicity, sales and more.If you're a businessman or
Available: Copies:
35. 
Cover image for Integrated marketing communication : a contemporary approach
Integrated marketing communication : a contemporary approach
Integrated marketing communication : a contemporary approach
by 
Du Plessis, P. J. (Phillipus Jacobus), 1943-
Format: 
Books
Publication Date 
2010
Excerpt: 
-- Advertising -- Media management -- Personal selling -- Sales promotion -- Public relations and publicity
Available: Copies:
36. 
Cover image for Hospitality and travel marketing
Hospitality and travel marketing
Hospitality and travel marketing
by 
Morrison, Alastair M.
Format: 
Books
Publication Date 
2010
Excerpt: 
and Publicity -- 19. Pricing -- 20. Marketing Management, Evaluation and Control.
Available: Copies:
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Belch, George E. (George Edward), 1951-
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Belch, Michael A.
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