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1.

Cover image for An explanatory, qualitative study to understand the behaviour of low-income household's [sic] shopping behaviour

An explanatory, qualitative study to understand the behaviour of low-income household's [sic] shopping behaviour

An explanatory, qualitative study to understand the behaviour of low-income household's [sic] shopping behaviour

by

Midgley, Michael

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent Institute of Education. Vega School

Available: Copies:

2.

Cover image for An exploratory, qualitative research study comparing current traditional retail versus E-commerce retail trends globally, also investigating possible future scenarios and economic impact

An exploratory, qualitative research study comparing current traditional retail versus E-commerce retail trends globally, also investigating possible future scenarios and economic impact

An exploratory, qualitative research study comparing current traditional retail versus E-commerce retail trends globally, also investigating possible future scenarios and economic impact

by

Ashburner, Sebastian.

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent Institute of Education. Vega School.

Available: Copies:

3.

Cover image for Exploring the impact of Facebook on students' personal brands and ideas of self-perception online and offline

Exploring the impact of Facebook on students' personal brands and ideas of self-perception online and offline

Exploring the impact of Facebook on students' personal brands and ideas of self-perception online and offline

by

Verhoef, Alexandra.

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent Institute of Education. Vega School.

Available: Copies:

4.

Cover image for Expolring the role and degree of relevance of the LSM model as guidline for segmenting the current Western Cape Retail market : a mixed method study

Expolring the role and degree of relevance of the LSM model as guidline for segmenting the current Western Cape Retail market : a mixed method study

Expolring the role and degree of relevance of the LSM model as guidline for segmenting the current Western Cape Retail market : a mixed method study

by

Willows, Stephen.

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent Institute of Education. Vega School.

Available: Copies:

5.

Cover image for Have recent student movements on South African university campuses provided a platform for increased racial tensions on campuses? : an explanatory qualitative research study with reference to the University of Cape Town

Have recent student movements on South African university campuses provided a platform for increased racial tensions on campuses? : an explanatory qualitative research study with reference to the University of Cape Town

Have recent student movements on South African university campuses provided a platform for increased racial tensions on campuses? : an explanatory qualitative research study with reference to the University of Cape Town

by

Pietersen, Conny Nteboheleng.

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent Institute of Education. Vega School.

Available: Copies:

6.

Cover image for The impact of technology on branding

The impact of technology on branding

The impact of technology on branding

by

Myers, Brady Hudson.

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent Institute of Education. Vega School.

Available: Copies:

7.

Cover image for The influence of alcohol marketing channels on alcohol consumption : a quantitative study of students residing in the Western Cape, South Africa

The influence of alcohol marketing channels on alcohol consumption : a quantitative study of students residing in the Western Cape, South Africa

The influence of alcohol marketing channels on alcohol consumption : a quantitative study of students residing in the Western Cape, South Africa

by

Mackay, Brett.

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent Institute of Education. Vega School.

Available: Copies:

8.

Cover image for An investigation into whether alcoholic brands and the marketing thereof adversely affect students' personal and academic performance

An investigation into whether alcoholic brands and the marketing thereof adversely affect students' personal and academic performance

An investigation into whether alcoholic brands and the marketing thereof adversely affect students' personal and academic performance

by

Weir, Cameron.

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent Institute of Education. Vega School.

Available: Copies:

9.

Cover image for Qualitative research study on nation branding : construction of a theoretical nation branding model with application to two African countries

Qualitative research study on nation branding : construction of a theoretical nation branding model with application to two African countries

Qualitative research study on nation branding : construction of a theoretical nation branding model with application to two African countries

by

Mushonga, Tendai.

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent Institute of Education. Vega School.

Available: Copies:

10.

Cover image for The relationship between service qualities and customer loyalty on aa e-commerce website amongst emerging adults : the case of Takealot.com

The relationship between service qualities and customer loyalty on aa e-commerce website amongst emerging adults : the case of Takealot.com

The relationship between service qualities and customer loyalty on aa e-commerce website amongst emerging adults : the case of Takealot.com

by

Landsberg, Calvin.

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent Institute of Education. Vega School.

Available: Copies:

11.

A research study to determine required brand building aspects in Cape Town's cosmetics industry, with specific reference to brand loyalty amongst urban women

A research study to determine required brand building aspects in Cape Town's cosmetics industry, with specific reference to brand loyalty amongst urban women

by

Tonkin, Madison

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent Institute of Education. Vega School.

Available: Copies:

12.

Cover image for Rise of the social media influencers : an investigation into the emergence of online super influencers and the subsequent implications for marketing strategy

Rise of the social media influencers : an investigation into the emergence of online super influencers and the subsequent implications for marketing strategy

Rise of the social media influencers : an investigation into the emergence of online super influencers and the subsequent implications for marketing strategy

by

Sakutukwa, Anesu.

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent Institute of Education. Vega School.

Available: Copies:

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Independent Institute of Education. Vega School of Brand Leadership.

(372)

Independent Institute of Education. Vega School.

(24)

Independent Institute of Education. Vega School

(16)

Harrisberg, Jessica.

(2)

Independent Institute of Education. Vega School.

(2)

(2)

Abrahamse, Kaylie.

(1)

(1)

Allen, Jessica.

(1)

Alter, Gidon Hillel.

(1)

Amutenya, Rejoice.

(1)

Annenberg, Francesca.

(1)

Arendse, Melody.

(1)

Arvanaitis, Daleah.

(1)

Ashburner, Sebastian.

(1)

Assonitis, Kallia.

(1)

Aucamp, Jacques.

(1)

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(1)

Barnardt, Bastiaan.

(1)

Barry, Courtney Amber.

(1)

(1)

Basson, Hanneke.

(1)

Basson, Jessica.

(1)

(1)

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(1)

(1)

Becker, Daniel Cameron.

(1)

Belling, Cameron

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Bembe, Chumani.

(1)

Berchowitz, David.

(1)

Berg, Hemsen Synne

(1)

Bester, Karle Marcell.

(1)

Bhoola, Chetna.

(1)

(1)

Biesenbach, Rinette.

(1)

Billing, Cameron.

(1)

Bleazard, Michelle.

(1)

(1)

Bonus, Michael.

(1)

(1)

(1)

Botha, Levina J.

(1)

Bouwer, Franscoe Carel.

(1)

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(1)

Briedenhann, Chantel.

(1)

Britchford, Tarryn.

(1)

Brown, Chloe Tara.

(1)

(1)

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(1)

Bugaari, Erika Butetsi.

(1)

Burger, Wouter.

(1)

Burnett, Michael

(1)

Butterworth, Ashleigh.

(1)

Cabeleira, Stacey.

(1)

Calitz, Ginette.

(1)

Carmichael, Valerie Charlei.

(1)

Carpenter, Emma Jane.

(1)

Carstens, Georgia Emma.

(1)

(1)

Christians, Kelly.

(1)

(1)

Clarke, Savanna.

(1)

Coetsee Christiaan.

(1)

Coetzee, Herculas.

(1)

(1)

(1)

Crabtree, Amy-Sue

(1)

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(1)

Cronje, William.

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Damata, Simone.

(1)

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Davis, Nivenia.

(1)

De Beer, Sarah Ann.

(1)

De Canha, Justin D. C.

(1)

De Freitas, Joao.

(1)

De Jager, Laverne.

(1)

De Klerk, Chelsea Dee.

(1)

De Reuk, Chanel.

(1)

De Villiers, Simone.

(1)

(1)

Deane, Alistair.

(1)

Deckers, Jessica.

(1)

Devenish, Christine.

(1)

(1)

Di Bartolo, Marianna

(1)

Diale, Mathabo.

(1)

Dickens, Brooke.

(1)

Dollman, Samantha.

(1)

Doolabh, Roshika.

(1)

Du Plessis, I. H.

(1)

(1)

Duncan, Thomas.

(1)

Dunn, Emanuela Enrica Samara.

(1)

Dziba, Khangelani.

(1)

Eaton, Samantha.

(1)

(1)

Ehrlich, Chaim.

(1)

Esterhuyse, Elzaan Erica.

(1)

Evans, Tasneem.

(1)

Fairfax, Jessica.

(1)

Fairlie, Emma-Jayne.

(1)

Fanton, Aimee Ilona.

(1)

Ferreira, Mieke.

(1)

Fisher, Lauren.

(1)

(1)

(1)

Forbay, Rosland

(1)

(1)

Fourie, Jan-Hendrick.

(1)

Fourie, Natasha.

(1)

Gaffoor, Shaakir.

(1)

(1)

Gape, Kenaleone.

(1)

Garbaccio, Jean-Pierre Otello.

(1)

Garlick, Phillip.

(1)

Geldenhuys, Michelle.

(1)

Gibson-Van Der Walt, Kim

(1)

Gilburt, Grace.

(1)

Gilliers, Christine

(1)

Giuricich, Gabriella.

(1)

Glowacki, Matthew.

(1)

(1)

Goldblum, Carli Ann.

(1)

Gomes Da Silva, Ricardo.

(1)

(1)

(1)

Gounder, Bhavna.

(1)

(1)

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(1)

Govind, Kishan.

(1)

Granger, Vanessa.

(1)

Griffin, Olivia.

(1)

Grobler, Huibri.

(1)

Guga, Khanyisa.

(1)

Gunkel-Keuler, Leigh.

(1)

Gwamanda, Sindi.

(1)

Hammond, Michelle Ann.

(1)

Harrison, Jacqueline.

(1)

(1)

Hatch, Brittany.

(1)

Hattersley, Rachelle.

(1)

Hellens, Candise.

(1)

Hellriegel, Candice.

(1)

Henderson, Kent Blake.

(1)

Hendricks, Erin.

(1)

Heyn, Charlotte.

(1)

Hiestermann, Kerry.

(1)

(1)

(1)

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(1)

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(1)

Howarth, Claire.

(1)

Howson, Warren.

(1)

Hughes, Sarah-Jane.

(1)

(1)

(1)

(1)

Husfeld, Marelie.

(1)

Indepdent Institute of Education. Vega School.

(1)

Independent Institute of Education. Vega School

(1)

Independent institute of Education. Vega School.

(1)

Japhet, Antoinette.

(1)

(1)

Johnson, Erica.

(1)

Jones, Samantha.

(1)

Jordaan, Samantha.

(1)

Jordan, Dianne.

(1)

Joubert, Nelia.

(1)

Kalavadakken, Jetto.

(1)

Kampmann, Beatrice.

(1)

Keefer, Amelia.

(1)

(1)

Keightley, Cara Jayne.

(1)

Kennard, Catherine.

(1)

Kganyago, Kgabo.

(1)

King, Tayla Ann.

(1)

Klayton, Angela.

(1)

Koch, Terrence.

(1)

Kok, Brittney Tara.

(1)

(1)

Komar, Caroline.

(1)

Krame, Nicholas.

(1)

Kritizinger, Jake.

(1)

(1)

(1)

(1)

Kumalo, Lerato Thuthuka.

(1)

Kunene, Siyanda.

(1)

(1)

Lamont, Chantel.

(1)

Landsberg, Calvin.

(1)

Lehobye, Thabang.

(1)

Lekota, Motlalepusho.

(1)

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Lombard, Leanne.

(1)

(1)

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Mabalane, Dennis K.

(1)

Item Category 1

Prescribed Books

Theses/Dissertations

Material Type

Prescribed books

Recommended Books

Reference Books

Theses/Dissertations

Language

(416)

(1)

Library

Shelf Location

On-Shelf Student

Reference Material

Standard shelving location

Publication Date

Subject

Brand building -- Research -- South Africa

(3)

Brand Consumer Behaviour -- Research -- South Africa

(2)

Brand consumer behaviour -- Research

(2)

Brand perception -- Research -- South Africa

(2)

Cosmetics -- Research -- Cape Town, South Africa

(2)

(2)

#Fees Must Fall -- Student movements -- South Africa.

(1)

Advertising -- Research

(1)

Advertising -- Research -- South Africa

(1)

(1)

Alcohol Consumption -- Research -- South Africa

(1)

Alcohol consumption research -- Western Cape, South Africa

(1)

Alcohol marketing

(1)

Alcoholic beverages -- Advertising.

(1)

(1)

(1)

Brand Cars -- Research

(1)

Brand Leadership

(1)

Brand Luxury Cars -- Research

(1)

Brand Old Spice -- Research -- South Africa

(1)

Brand Proudly South African -- Research -- South Africa

(1)

Brand advertising -- Research -- Cape Town, South Africa

(1)

Brand communication -- Research

(1)

Brand consumer behaviour -- Research -- South Africa

(1)

Brand customer service -- Research

(1)

Brand differentiation

(1)

Brand equity -- Research -- South Africa

(1)

Brand gender -- Research -- Cape Town, South Africa

(1)

Brand gender -- Research -- Johannesburg, South Africa

(1)

Brand loyalty -- Research -- Durban, South Africa

(1)

Brand loyalty -- Research -- South Africa

(1)

Brand marketing -- Research -- South Africa

(1)

Brand narration

(1)

Brand personality

(1)

Brand purpose-fit

(1)

Brand purpose-oriented

(1)

Brand sensory marketing -- Research

(1)

Brand sourcing strategy -- Research

(1)

Brand sustainability -- Research -- South Africa

(1)

Branding (Marketing)

(1)

Branding -- Research -- Cape Town, South Africa

(1)

Branding -- Research -- South Africa

(1)

Brands -- Research -- South Africa

(1)

Brands -- South Africa.

(1)

Brands -- United States of America.

(1)

(1)

City Brand Building

(1)

Colourism -- Research -- Cape Town, South Africa

(1)

(1)

Consumer behavior.

(1)

(1)

Customer loyalty -- Research -- Cape Town, South Africa

(1)

Customer satisfaction -- Research -- South Africa

(1)

Customer trust -- Research -- South Africa

(1)

Durban Beachfront

(1)

(1)

Entrepreneurship

(1)

Ethical brands -- Research -- South Africa

(1)

(1)

(1)

(1)

Gender, Transgender -- Research -- South Africa

(1)

Heteronormativity

(1)

Identity -- Research -- South Africa

(1)

(1)

Influencer management

(1)

(1)

Nation branding -- Research -- South Africa

(1)

Nation branding -- Research -- Zimbabwe

(1)

New world of work

(1)

Online Marketing

(1)

Online strategy -- Research

(1)

Personal marketing

(1)

(1)

Quantitative study -- Research

(1)

(1)

Retail trade -- South Africa.

(1)

Retail trade -- United States of America

(1)

(1)

University students

(1)

Urban Open Spaces

(1)

Value generation

(1)

Visual Narrative Inquiry

(1)

Washing powder branding -- Research -- South Africa

(1)

Workspace design

(1)

(1)

Youth and Social Media

(1)

Youth market -- Research -- South Africa

(1)

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