What public perceptions exist, and how they differ to the intended message (brand image vs brand identity) of small challenger brands in the jewellery industry, which could create barriers to market entry?

To explore the relationship between employee perceptions and brand equity : case study Mondelez International

The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumers' brand perceptions

The nuclear family and household goods : a qualitative study exploring the perceptions of women in Cape Town's townships

The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumer's brand perceptions

The aspartame diet : an investigation of consumer perceptions and consumption of diet soda

An exploration of the perceived perceptions of Panarottis "authentic Italianism" in Johannesburg Cresta Mall

Jungle fever : an investigation of the generational perceptions of interracial relationships in South Africa and how these relationships are portrayed in South African cinema vs the reality of these relationships

Food health branding : exploring its influene on consumer perceptions and purchase behaviour using nature's choice as a point of reference

The impact of a city brand on the perceptions of its creative sector

Personifying a brand campaign : a case study : the evaluation of the 'My Spar' campaign strategy and consumer perceptions of the media execution of the campaign

The perceptions middle class individuals living in Cape Town have towards the Metrorail train service