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25.

McQuail's mass communication theory

McQuail, Denis.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0657/00698196-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0657/00698196-d.html

Format:

Books

Publication Date

2000

Excerpt:

Mass media.

Available: Copies:

26.

Persuasive communication skills : public speaking

Steinberg, Sheila.

Format:

Books

Publication Date

1999

Excerpt:

-involvement theory -- Mass media effects theories -- Mill's theory -- Technological determinism -- Uses and

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27.

Campaign strategies and message design : a practitioner's guide from start to finish

Moffitt, Mary Anne, 1944-

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018456690&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

1999

Excerpt:

Mass media -- Social aspects.

Available: Copies:

28.

Culture, society, and the media

Gurevitch, Michael.

Publisher description http://catdir.loc.gov/catdir/enhancements/fy0648/88029700-d.html

Format:

Books

Publication Date

1988 1982

Excerpt:

Mass media -- Social aspects -- Great Britain.

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