IIE Logo

IIE
Switch to list view
Switch to thumbnail view
Select an Action
28 Results Found Subscribe to search results
0000IIE
Print
25. 
Cover image for Marketing management : knowledge and skills
Marketing management : knowledge and skills
by 
Peter, J. Paul.
Table of contents http://catdir.loc.gov/catdir/toc/mh021/00026735.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00026735.html
Format: 
Books
Publication Date 
2001
Excerpt: 
Process. Marketing Information, Research, and Understanding the Target Market. Marketing Research: Process
Available: Copies:
26. 
Cover image for Principles of marketing
Principles of marketing
Principles of marketing
by 
Kotler, Philip.
Format: 
Electronic Resources
Publication Date 
2001
Excerpt: 
-- Developing marketing opportunities and strategies. Marketing research and information systems -- Consumer
Available: Copies:
27. 
Cover image for Marketing management : analysis, planning, implementation, and control
Marketing management : analysis, planning, implementation, and control
by 
Kotler, Philip.
Format: 
Books
Publication Date 
1997
Excerpt: 
Product Lines, Brands, and Packaging -- 16. Managing Service Businesses and Product Support Services -- 17
Available: Copies:
28. 
Cover image for Basic marketing : a global-managerial approach
Basic marketing : a global-managerial approach
by 
Perreault, William D.
Format: 
Books
Publication Date 
1996
Excerpt: 
changing marketing environment -- Getting information for marketing decisions -- Demographic dimensions of
Available: Copies:
Limit Search Results
Access Level
Author
Kotler, Philip.
(6)
Armstrong, Gary (Gary M.)
(4)
Armstrong, Gary (Gary M.), author.
(2)
Kotler, Philip, author.
(2)
McCarthy, E. Jerome (Edmund Jerome)
(2)
Format
Material Type
Language
Shelf Location
Publication Date
Subject
Marketing.
(10)
Marketing -- Management.
(5)
Computer technical support.
(2)
Strategisch management.
(2)
Africa, Southern.
(1)
Item Available
Advanced Search Location