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25. 
Cover image for Basic marketing : a global-managerial approach
Basic marketing : a global-managerial approach
by 
Perreault, William D., Jr.
Format: 
Books
Publication Date 
2002
Excerpt: 
-- Improving decisions with marketing information -- Elements of product planning for goods and services
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26. 
Cover image for Marketing in travel and tourism
Marketing in travel and tourism
by 
Middleton, Victor T. C.
MyiLibrary http://www.myilibrary.com?id=102840
Table of contents http://catdir.loc.gov/catdir/toc/els031/2001272313.html
Publisher description http://catdir.loc.gov/catdir/description/els031/2001272313.html
Format: 
Books
Publication Date 
2001
Excerpt: 
Tourism Marketing -- Information and communications technology and tourism marketing -- Marketing research
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Armstrong, Gary (Gary M.)
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Armstrong, Gary (Gary M.), author.
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Kotler, Philip, author.
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Kotler, Philip.
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