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1. 
Cover image for Software engineering : a practitioner's approach
by 
Pressman, Roger S.
Format: 
Books
Publication Date 
2010
Excerpt: 
For over 20 years, this has been the best-selling guide to software engineering for students and
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2. 
Cover image for Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2010
Excerpt: 
communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Direct and
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3. 
Cover image for International marketing
by 
Cateora, Philip R., author.
Format: 
Books
Publication Date 
2010
Excerpt: 
Channels --- 16. Integrated Marketing Communications and International Advertising --- 17. Personal Selling
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4. 
Cover image for International marketing
by 
Cateora, Philip R.
Format: 
Books
Publication Date 
2009
Excerpt: 
"Cateora and Graham's International Marketing is far and away the best selling text in the field
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5. 
Cover image for Integrated marketing communications
by 
Ouwersloot, Hans.
Format: 
Books
Publication Date 
2008
Excerpt: 
-- Personal selling -- Direct marketing and customer service: the dialogue builder -- Social, ethical and
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6. 
Cover image for International marketing
by 
Cateora, Philip R.
Format: 
Books
Publication Date 
2007
Excerpt: 
Communications and International Advertising -- Personal Selling and Sales Management -- Pricing for
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7. 
Cover image for International marketing
by 
Kleindl, Brad Alan, 1955-
Format: 
Books
Publication Date 
2007
Excerpt: 
promotional strategies -- Lesson 9.2. International advertising -- Lesson 9.3. International selling
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9. 
Cover image for Small business entrepreneur : guide to running a business
by 
Burke, Rory, 1952-
Format: 
Books
Publication Date 
2006
Excerpt: 
Small Business Buying A Business Buying A Franchise Family Business Working From Home Selling Techniques
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10. 
Cover image for The study of language
by 
Yule, George, 1947-
Format: 
Books
Publication Date 
2006
Excerpt: 
Designed for beginners, this best-selling textbook provides a thorough introduction to the study of
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by 
Fox, Jeffrey J., 1945-
Format: 
Books
Publication Date 
2006
Excerpt: 
Selling.
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12. 
Cover image for Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2006
Excerpt: 
wholesaling -- Integrated marketing communications strategy -- Personal selling and direct marketing
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