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1. 
Cover image for Sport marketing
by 
Mullin, Bernard James.
Format: 
Books
Publication Date 
2007
Excerpt: 
consumers -- Perspectives in sport consumer behavior -- Data-based marketing and the role of research in
Available: Copies:
2. 
Cover image for Explorations of marketing in society
by 
Gundlach, Gregory T. (Gregory Thomas)
Format: 
Books
Publication Date 
2007
Excerpt: 
Consumer behavior.
Available: Copies:
3. 
Cover image for Consumer behaviour
by 
Cant, M. C. (Michael Colin), 1957-
Format: 
Books
Publication Date 
2006
Excerpt: 
Consumer behaviour / Cant, M. C. (Michael Colin), 1957-
Available: Copies:
4. 
Cover image for Consumer behavior
by 
Blackwell, Roger D.
Format: 
Books
Publication Date 
2006
Excerpt: 
Consumer behavior / Blackwell, Roger D.
Available: Copies:
by 
Otto, J. M. (Johannes Marthinus), 1952-
Format: 
Books
Publication Date 
2006
Excerpt: 
Consumer protection -- Law and legislation -- South Africa.
Available: Copies:
6. 
Cover image for The advertised mind : groundbreaking insights into how our brains respond to advertising
by 
Du Plessis, Erik.
Format: 
Books
Publication Date 
2005
Excerpt: 
advertisement and predisposing consumers to buy the brand that is being advertised. He also draws on the
Available: Copies:
7. 
Cover image for Consumer behavior
by 
Schiffman, Leon G.
Format: 
Books
Publication Date 
2004
Excerpt: 
Consumer behavior / Schiffman, Leon G.
Available: Copies:
by 
Schiffman,Leon G & Kanuk,Leslie Lazar
Format: 
Books
Publication Date 
2004
Excerpt: 
Consumer behaviour Schiffman,Leon G & Kanuk,Leslie Lazar
Available: Copies:
by 
McQuoid-Mason, David Jan.
Format: 
Books
Publication Date 
2004
Excerpt: 
Consumer protection -- South Africa.
Available: Copies:
10. 
Cover image for Advertising media planning
by 
Sissors, Jack Zanville, 1919-
Format: 
Books
Publication Date 
2002
Excerpt: 
Relationship Among Media, Advertising, and Consumers -- How Consumers Choose Media: Entertainment and
Available: Copies:
11. 
Cover image for The advertising handbook
by 
Brierley, Sean, 1966-
Format: 
Books
Publication Date 
2002
Excerpt: 
Why businesses advertise -- Making and segmenting markets -- 'Finding' consumers -- Advertising and
Available: Copies:
by 
Armstrong, Steven.
Format: 
Books
Publication Date 
2001
Excerpt: 
advertising to a relatively wealthy set of consumers.
Available: Copies:
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