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25. 
Cover image for Hospitality and travel marketing
by 
Morrison, Alastair M.
Format: 
Books
Publication Date 
2002
Excerpt: 
Strategy: Market Segmentation and Trends -- Marketing Strategy: Strategies, Target Markets, Marketing Mix
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27. 
Cover image for Basic marketing : a global-managerial approach
by 
Perreault, William D., Jr.
Format: 
Books
Publication Date 
2002
Excerpt: 
-- Product management and new-product development -- Place and development of channel systems -- Distribution
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by 
Kotler, Philip.
Format: 
Electronic Resources
Publication Date 
2001
Excerpt: 
strategy -- New-product development and product life-cycle strategies --Pricing products: pricing
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29. 
Cover image for Marketing in travel and tourism
by 
Middleton, Victor T. C.
Format: 
Books
Publication Date 
2001
Excerpt: 
Studies of Marketing Practice in Travel and Tourism -- Travel Inn: a strategy for market development
Available: Copies:
30. 
Cover image for Management information systems : the manager's view
by 
Schultheis, Robert A.
Format: 
Books
Publication Date 
1998
Excerpt: 
expert ; The prototyping approach in expert systems development ; How knowledge is acquired from experts
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31. 
Cover image for Basic marketing : a global-managerial approach
by 
Perreault, William D.
Format: 
Books
Publication Date 
1996
Excerpt: 
management and new-product development -- Place and development of channel systems -- Logistics and
Available: Copies:
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