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25.

Keeping the books : basic recordkeeping and accounting for the successful small business

Pinson, Linda.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0410/2003024192.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0739/2003024192-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0708/2003024192-d.html

Format:

Books

Publication Date

2004

Excerpt:

-- Essential general records for small business -- Financial statements -- Financial statement analysis

Available: Copies:

26.

Financial management for hospitality decision makers

Guilding, Chris.

Table of contents http://catdir.loc.gov/catdir/toc/els031/2002071177.html
Publisher description http://catdir.loc.gov/catdir/description/els031/2002071177.html

Format:

Books

Publication Date

2002

Excerpt:

Financial management for hospitality decision makers / Guilding, Chris.

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27.

Strategic market management

Aaker, David A.

Table of contents http://catdir.loc.gov/catdir/toc/onix02/98016155.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=903731&custom_att_2=simple_viewer
Publisher description http://catdir.loc.gov/catdir/description/wiley031/98016155.html

Format:

Books

Publication Date

1998

Excerpt:

Analysis -- External Analysis -- The Scope of Customer Analysis -- Segmentation -- Customer Motivations

Available: Copies:

28.

Financial aspects of marketing

Schmidt, Ruth A.

Format:

Books

Publication Date

1996

Excerpt:

Financial aspects of marketing / Schmidt, Ruth A.

Available: Copies:

29.

Accounting fundamentals

Faul, M. A.

Format:

Books

Publication Date

1991

Excerpt:

-- Financial statements and the basic accounting model -- Analysis of transactions -- The accounts system

Available: Copies:

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