-- Learning about Measurement in the Foundation Phase -- Data Handling in the Foundation Phase -- Assessment

and Campaign Management -- Chapter 7: Research and Measurement -- Part IV: Specialist Areas in

organisational communication -- ch. 12. Integrated communication measurement -- Section D. Practical application

organisational communication -- ch. 12. Integrated communication measurement -- Section D. Practical application

and medium-sized entities -- Fair value measurement.

experimentation -- Measurement and questionnaire design -- Designing the sample plan -- Conducting the

overview -- Basic measurement and scaling concepts -- Reliability: Basic concepts and measures -- Validity

control -- Measurement of marketing strategies and processes.

measurement -- Part 4: Specialist areas in corporate communication. Media relations -- Internal communication

-house -- Public relations consultancies -- Strategy, research, measurement and evaluation -- Putting effective PR

legal issues -- International marketing communication -- Measurement, evaluation and effectiveness.

-- Performance measurement in the international hospitality industry / Helen Atkinson -- Budgetary practice