potential models for other developing countries to follow. Both theory and empirical analysis in development

Part four: brand analysis and planning: measuring brand impact-- Developing a strategic brand

Competitive Research--7Evaluative Research--8Analysis and Models--9Quantitative Research

, language and discourse ; Media and visual literacy ; Visual text analysis ; Textual analysis: narrative and

analysis, as well as reception studies, policy, production studies, and contextual, multi-method approaches

and sustaining relationships in retailing -- Strategic planning in retailing -- Situation analysis

-- Unobtrusive research -- Evaluation research -- Part four. Analysis of data. Qualitative data analysis

process -- Surveys and the use of questionnaires -- Sampling -- Statistical analysis I: Descriptive

, ideology and hegemony; Part 4 Stories: approaches for narrative analysis; Part 5 Media and identity

development and the design process : The design process: the analysis phase ; The synthesis phase -- Part 3

Branding basics -- Brand anatomy -- Brand strategy -- The design process -- Research -- Analysis

-- Competitive Analysis : Implications in Planning -- Working with Creative : Implications in Planning -- Working