To investigate the manner in which the sports brand Nike utilises brand narrative to create brand essence in South Africa

The transgender toy tipping point : a content analysis of Toys R Us christmas catalogue exploring the effects of the transgender movement in the toy advertising industry

Alcohol affair : the influence of experiential marketing on purchase behaviour

Surfing's grand irony : the lack of awareness surrounding environmental degradation caused by the surf industry

To establish how brand loyalty can be created and sustained within South African online stores Spree, Superbalist and Zando, based on the Constantinides Web experience theory

The value of being authentic : a qualitative study of the effects of brand authenticity on consumer behaviour in South Africa

Branding, metrics and the Castle Lite Platinum Edition : will analysing the Castle Lite Platinum Edition marketing efforts shed light on how accurately we can measure the effectiveness of a campaign?

What are the drivers behind the growing popularity of farmers' markets in the Western Cape?

Building strong brands through Action Research : a case study of the Humphry Baby brand

Eat in for four : how domestic heteronormativity informs the Woolworths food brand

An exploration of the concept of New Marketing and how it is changing the business world

Game your campaign : what marketers can learn from educators : creating a 'game to market' model for the development of marketing campaigns, based on pedagogical approaches to gamification