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25.

Baz Luhrmann : interviews

Luhrmann, Baz, interviewee.

Format:

Books

Publication Date

2014

Excerpt:

-director Baz Luhrmann is an internationally known brand name. His name has even entered the English language as

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26.

Strategic brand management : building, measuring, and managing brand equity

Keller, Kevin Lane, 1956-

Format:

Books

Publication Date

2013

Excerpt:

Brand name products -- Management.

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27.

The brand book : how to build a profitable brand : fast, effectively and efficiently

Oosthuizen, Thomas Henry.

Format:

Books

Publication Date

2013

Excerpt:

Brand name products -- South Africa -- Management.

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28.

Brands & branding in South Africa 2013.

Affinity Advertising and Publishing.

Format:

Books

Publication Date

2013

Excerpt:

Brand name products -- South Africa.

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29.

The graphic designer's business survival guide

Daniels, Lawrence J., 1942-

E-book - Full text from Dawsonera
E-book - Full text from Dawsonera
Dawsonera http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780814432426

Format:

Books

Publication Date

2013

Excerpt:

http://www.dawsonera.com/guard/protected/dawson.jsp?name=London%20Metropolitan%20University&dest

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30.

Media and society

O'Shaughnessy, Michael, 1951-

Format:

Books

Publication Date

2012

Excerpt:

name? Language and the social construction of reality -- Mediation and representation -- Texts

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31.

Brandwashed : tricks companies use to manipulate our minds and persuade us to buy

Lindström, Martin, 1970-

Format:

Books

Publication Date

2012

Excerpt:

Brand name products.

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32.

Strategic brand management : a European perspective

Keller, Kevin Lane, 1956-

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=024635694&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024635694&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2012

Excerpt:

Brand name products -- Europe -- Management.

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33.

The new strategic brand management : advanced insights and strategic thinking

Kapferer, Jean-Noël.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=429882&site=ehost-live

Format:

Books

Publication Date

2012

Excerpt:

Brand name products -- Management.

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34.

A mixed method study investigating how a South African brand coo'ee consumers market segment from the global brand Coca-Cola within a South African context

Kirk, Tristain.

Format:

Manuscript

Publication Date

2012

Excerpt:

Brand name products -- South Africa.

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35.

Mugging giants : exploring pavement café's as intimate brand models and comparing their brand value against franchised café models

Myers, Abbey-Jessica.

Format:

Manuscript

Publication Date

2012

Excerpt:

Brand name products -- South Africa.

Available:

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36.

Brands & branding in South Africa 2012 : brands--the people's choice.

Affinity Advertising and Publishing.

Format:

Books

Publication Date

2012

Excerpt:

Brand name products -- South Africa.

Available:

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