process -- Surveys and the use of questionnaires -- Sampling -- Statistical analysis I: Descriptive

Branding basics -- Brand anatomy -- Brand strategy -- The design process -- Research -- Analysis

-- Competitive Analysis : Implications in Planning -- Working with Creative : Implications in Planning -- Working

is story design ; Story beats by level: an analysis of The last of us ; What must happen in your

small business -- The break-even analysis -- Budgets.

collection -- Qualitative data collection -- Action research -- Quantitative data analysis -- Qualitative

research -- an example -- Data analysis in mixed methods studies -- The role of statistics and computers in

-- Experimental research -- Survey research -- Nonreactive research and secondary analysis -- Analysis of

. E-research: Internet research methods -- 15. Content analysis -- Part Four: Data analysis methods

fluctuating market / Y. Fujita -- An analysis of fashion brand extensions by artificial neural networks / Tsan

qualitative research -- First steps in qualitative data analysis -- Lived experience and interpretation: the

visual analysis. The book culminates with a section on formal analysis, aimed at teaching readers how to